Lamborghini marks best sales year ever in 2024
Revuelto leads the way as most powerful, most expensive Lambo line-up in history breaks records
Lamborghini surpassed a record-breaking 2023 last year, selling 10,687 cars. A six per cent increase over the previous year’s 10,112, it surely stands Sant’Agata in fine stead as 2025 heralds the arrival of the all-new Temerario - and with it an entirely hybridised line-up. Given this is the handover year between the Huracan and the next ‘junior’ Lamborghini - though we’re probably beyond that term now, given the 920hp - it would be surprising if 2025 were another blockbuster. But the modern iteration of Lamborghini has become very good at confounding expectations…
There was growth across all regions, with EMEA up six per cent (4,227 units), the Americas growing by seven per cent (3,712) and Asia Pacific recording 2,748 sales, an increase of three per cent. Interestingly, Lamborghini says that there was ‘balanced growth across the three models’ with the £400,000, thousand-horsepower Revuelto said to be leading the way. Presumably a pause in Urus production ahead of the new plug-in SE (which replaces both S and Performante) is what kept it from the top spot this time around.
The Huracan ‘also played a pivotal role in the success of 2024’; while it may now seem like yesterday’s Lambo news, the last few Sterratos, Evo Spyders, Tecnicas, STOs and STJs (remember that?) were still being made, with deliveries to continue through 2025. Given the quality of those final Huracans, even the presence of the Temerario won’t leave anyone feeling short-changed.
However many Lamborghinis leave Sant’Agata over the next 12 months, the company appears in rude health; it’s selling more cars at more money than ever before. The newly electrified Urus will be from £208,000, and it’s easy to imagine the Temerario being a £300k prospect given its performance and positioning relative to the Revuelto. Lamborghini says it will ‘continue to invest in technology, keeping the focus on innovation as an integral part of the most significant investment campaign in its history’ as the future rushes towards us.
“2024 was a year of continuous growth for Automobili Lamborghini, in line with the positive trend of the last several years: an accomplishment that reflects the increasingly strong bond we have with our customers and the growing interest in our brand shown by new generations,” said Stephan Winkelmann. “In a period of transformation we have introduced models that earned the seal of approval, reflecting our commitment to always pushing boundaries and expectation while focused on sustainable development. The results highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio, strengthening the brand’s desirability and the residual value of our products.”
Speaking of supply and demand, those after a new Sant’Agata supercar best join the queue: the Revuelto is allocated to the end of 2026. No better time to see what’s around right now in the PH classifieds, then - handily there are very nearly 50 Lambos registered in 2024 for sale. This Sterrato spec is fabulous, for example, while this one looks perfect for those with Action Man aspirations. This Urus Performante wants to be a Lotus Exige, and this Revuelto shows just how staggering it looks in plain old Grigio Nimbus. Paint those wheels gold and it’s just about perfect…
Long may that continue.
Sadly not really worked for others who've tried it like AM.
Competition also does not reduce prices if an entire segment of the market decide to raise prices together, and in which their perceived value is so tied to price itself that lowering prices would reduce competitiveness. Basic economics innit
The Urus also does well around here. Oddly, I've never seen a Purosangue there but have seen two in North Wales. Must be all those Cheshire people...
Good news for Lamborghini and VW seem to be better at nurturing the acquired brands, Lamborghini and Bentley in particular, than the core VW operation.
All you have to do is turn up to Caffeine and Machine at the wrong time and it's full of them, with Bruvs wearing bum-bags financed up to their eyeballs chasing around DMO or some other dodgy YouTuber.
I remember when it genuinely seemed like an alternative to a Ferrari and made cool cars, now it's got it's own customer base (and one that I'd really not want to hang around with).
Your whole opinion of a car brand is driven by the association of who drives them?
No problems on my side with this. They've doubled down on a market niche, and people have responded.
They now make more Lambos in a single year than they made in the entire 20th century. From the first 350GT up until the end of Diablo production was around 9000 cars in total.
I'm not saying people didn't get rich quick, but it's the scale of the sudden millionaires, coupled with the fact that we can all 'see' what everyone else is doing and owning.
It's why folk went nuts for Rolex during the pandemic as an 'investment strategy'. Everyone knew about Rolex before then. Everyone knew about Rolex watches holding value. But suddenly 100 podcasts and clips and vlogs are all telling us the same thing. Hence the bubble.
No problems on my side with this. They've doubled down on a market niche, and people have responded.
They are much more numerous and accessible than once they were, and the high-drama ethos does attract a "Mr pops-n-bangs made-good" crowd, but if the car is good that shouldn't matter (well, not too much...)
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