a good idea - why did it fail?
a good idea - why did it fail?
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Discussion

DodgyGeezer

Original Poster:

48,995 posts

219 months

Monday 24th February 2025
quotequote all
off the back of another thread I was lured into remembering the Peugeot 1007. Upon this thought a question arose, namely why did it flop?

On the face of it it had a lot of positives (for that type of car):

- easy access
- easy parking
- similar dimensions to the (original) A-Class
- perfect (?) city car


with this in mind what other cars seemed to have a lot going for them but just flopped?

Baldchap

9,624 posts

121 months

Monday 24th February 2025
quotequote all
DodgyGeezer said:
off the back of another thread I was lured into remembering the Peugeot 1007. Upon this thought a question arose, namely why did it flop?

On the face of it it had a lot of positives (for that type of car):

- easy access
- easy parking
- similar dimensions to the (original) A-Class
- perfect (?) city car


with this in mind what other cars seemed to have a lot going for them but just flopped?
Peugeots of that era were awfully built and terrible to drive. Coupled with that, the sliding door was painfully slow.

FamousPheasant

766 posts

145 months

Monday 24th February 2025
quotequote all
My mum owned a 1.4 petrol Dolce from new back in 2007. We only got it because it was cheap, £99 pm with a £99 deposit if I remember correctly.

Indeed, in car parks it was great and access to the front seats was tremendous.

However, the doors added a fair bit of weight and weren't the most reliable. Because it was effectively a three door car, a 5 door supermini was in reality more practical for a family of three. It was also painfully slow, nearly 16 secs to 60.

I think it's biggest issue was it solved a fairly niche problem while creating a whole hose of other issues.

MattsCar

2,396 posts

134 months

Monday 24th February 2025
quotequote all
Because it is one of a very few number of cars, that looks taller than it's length (I know it is not).

I remember someone mentioning that these are very easy to sell secondhand. They obviously have a loyal, probably elderly, following and there are not that many about anymore.

J4CKO

46,821 posts

229 months

Monday 24th February 2025
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Because it had all the panache of a AC Invacar ?

GeordieInExile

733 posts

149 months

Monday 24th February 2025
quotequote all
If we're talking small cars that should have done better, I would say the Audi A2. Maybe just a few years ahead of its time, but they're brilliant little cars - insane economy, acres of room inside, properly built.

Davie

6,212 posts

244 months

Monday 24th February 2025
quotequote all
I always thought it was a bit of a gimmick which coupled with questionable styling and it being comically slow, probably really limited it's appeal. However, having used a Transporter for a while, sliding doors for loading / unloading kids / stuff / grannies with dodgy knees are actually pretty handy especially in tight spaces. So I could see why they'd work on a small car, my old uncle always found getting the door open enough in his garage in his Toyota Yaris was a chore... so with a bit better execution and some more speed, sliding doors could work.

Olivera

8,756 posts

268 months

Monday 24th February 2025
quotequote all
The same reason that similar cars like the A2/i3/Smart/iQ fail - they have fugly proportions and are driven only be the elderly and oddballs.

Truckosaurus

13,254 posts

313 months

Monday 24th February 2025
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Most of the car buying public is very conservative. My parents won't even consider an automatic gearbox. I suspect they will just take the bus rather than buy an electric car in a few years.

Also, I suspect small car buyers just want the cheapest car possible, or pay a premium for a GTi type car. The Pug 1007 is neither of those.

My only memory of the 1007 is that a colleague had one as a rental car for a week and we amused ourselves for a couple of minutes looking out of the office window watching the doors open and close via the key fob.

Could you drive them with the doors open? That might have been a good summer gimmick.

CKY

2,268 posts

44 months

Monday 24th February 2025
quotequote all
DodgyGeezer said:
off the back of another thread I was lured into remembering the Peugeot 1007. Upon this thought a question arose, namely why did it flop?

On the face of it it had a lot of positives (for that type of car):

- easy access
- easy parking
- similar dimensions to the (original) A-Class
- perfect (?) city car
The gearbox/gearboxes are the thing I remember hating most during my (thankfully) brief excursion in one, bad enough to make BMW's SMG or Ferrari's F1 gearboxes seem like legitimately 'good' gearboxes.

MikeM6

6,034 posts

131 months

Monday 24th February 2025
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I think the answer lies in the question: "do you know anyone that wants one?". Not that they can see why it might be a good idea, but actually wants one.

They are pretty undesirable.

Super Sonic

14,230 posts

83 months

Monday 24th February 2025
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I could never understand why they made the sliding door electric. The vans that had sliding doors worked fine manually.

Davie

6,212 posts

244 months

Monday 24th February 2025
quotequote all
Super Sonic said:
I could never understand why they made the sliding door electric. The vans that had sliding doors worked fine manually.
Old people unable to reach back and pull the door... plus when parked on anything but level ground, unassisted could end up with old Betty losing an arm?

andy43

13,174 posts

283 months

Monday 24th February 2025
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Because it was st. Next!

otolith

68,721 posts

233 months

Monday 24th February 2025
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J4CKO said:
Because it had all the panache of a AC Invacar ?
Yep.

Good car for one's teenage son - doubles as a contraceptive device.

Peterpetrole

1,754 posts

26 months

Monday 24th February 2025
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I remember one of our very amusing sales reps being shown one in a showroom and it sounded like the salesman couldn't keep a straight face when explaining things like the handbrake being some switch miles below the driver on the floor apparently? Stuff like that.
Our sales rep was laughing as well asking the guy whether anyone had ever brought one. No apparently.

captain_cynic

17,255 posts

124 months

Monday 24th February 2025
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andy43 said:
Because it was st. Next!
This.

The idea of the sliding doors was nice but ultimately it was a crappy pug with a terrible engine made at a time when Peugeot was not at their best.

People will also tend to default towards things that they consider normal. I.E. a regularly shaped 3/5 door hatch.

A bit of a shame it never took off as I think it's funky. Erm... But I still wouldn't buy one.

Also just a reminder it's a Purr-Joe one thousand and seven, not a one-double oh- seven. Amazon has a lot of lawyers hehe

5lab

1,909 posts

225 months

Monday 24th February 2025
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It was also heavy and expensive compared to its rivals. Niche market.

AC43

13,607 posts

237 months

Monday 24th February 2025
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Yeah that's how I remembered the reviews at the time. Heavy, st to drive, very very slow door.

HTP99

25,162 posts

169 months

Monday 24th February 2025
quotequote all
GeordieInExile said:
If we're talking small cars that should have done better, I would say the Audi A2. Maybe just a few years ahead of its time, but they're brilliant little cars - insane economy, acres of room inside, properly built.
Took one in as part ex, 20 odd years ago, I didn't get the fuss at all, thought it was very meh!