Range Rover SV 'Burford Edition' launched
Land Rover calls it the 'pinnacle of Range Rover personalisation'. Also, you get 615hp
With all recent attention focused on the steroidal pleasure that is the new Range Rover Sport SV (not to mention the incoming Defender OCTA, which seems to be shaping up very nicely), we’d almost forgotten that Land Rover also makes a full-size, halo-wearing Range Rover SV. Powered by a 615hp V8, no less. Evidently we’re not the only ones to have developed a mental block, because Land Rover has sought to jog our collective memory with this, the Range Rover SV ‘Burford Edition’ - a UK-only model limited to just 10 units.
Burford, you say? That’s right: the quintessentially pretty town just off the A40, half an hour or so from Oxford. How has it earned this honour? Well, because apparently the town is known as the ‘gateway to the Cotswolds’ and is ‘synonymous with luxury rural lifestyle’. Which, of course, means it is synonymous with Land Rover products, too. (Honestly, we had it pegged more as a Defender/Discovery town - but we’re willing to concede that a Range Rover called Stow-on-the-Wold Edition or Lower Slaughter Edition doesn’t have quite the same ring to it.)
Anyway, you get the picture: the inspiration here is very much England’s largest Area of Outstanding Natural Beauty, the Cotswolds. This has inspired Land Rover to combine Aether Grey with a satin finish and distinctive metal script badging on the outside, and spec a two-tone woven interior of Light Cloud and Cinder Grey on the inside - alongside many other natty choices in the trim material department. There are even coordinated scatter cushions in the back for buyers who prefer not to drive. Which presumably accounts for some of them because the Burford Edition is available exclusively as a long-wheelbase derivative.
In case you hadn’t guessed, the limited edition variant is the work of SV Bespoke, the personalisation service exclusively available for Range Rover Autobiography and SV customers. Probably the Burford Edition is meant to jog our memory about this facility, too, given Land Rover made a big fuss about the seven-step commissioning process when it launched it 11 months ago. Incidentally, it revealed the uprated 615hp V8 at the same time. Now you know what both of them look like when fused together. If you’d like to know how much the combination costs, you’re invited to contact your nearest Range Rover dealership. Although obviously we welcome wild guesses below.
Cars have become sterile
What is there to differentiate them now that they all have these poxy little binacles and an iPad?
I care less and less about new cars because there is less to care about!
As someon above has said, a sterile interior with no ‘emotion’, and cushions?
Well, my old Audi C3 100CD had cushions in the rear, so nothing new or posh there (and pretty useless tbh), perhaps if LR had decided to throw in some ‘Alexei Sayle Habitat pine scatter cushions’ (for those old enough to remember the sketch) it might have leant a little humour to it..
As someon above has said, a sterile interior with no ‘emotion’, and cushions?
Well, my old Audi C3 100CD had cushions in the rear, so nothing new or posh there (and pretty useless tbh), perhaps if LR had decided to throw in some ‘Alexei Sayle Habitat pine scatter cushions’ (for those old enough to remember the sketch) it might have leant a little humour to it..
https://youtu.be/LS54AJSadT4?si=LXpn_m4EB9_BR48h
"Burford", "Scatter cushions". Hahahaha.
Very much looking forward to the Range Rover Sport "Knutsford" Edition and the Evoque "Essex" Edition. Oh the fun that could be had playing with those particular stereotypes.
I hate the Range Rover dash and the touchscreen thing. I bought a Defender while waiting for a RR to be built but much prefer the knobs and buttons of the Defender.
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