Dealer group deliberately listing misleading adverts
Dealer group deliberately listing misleading adverts
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Discussion

anonymous-user

Original Poster:

83 months

Thursday 8th September 2011
quotequote all
There's a Motor Group who list a lot of used cars in the classifieds, without naming they may be owned by Mike Brown or Mark Bennet or Mardy Bum but not Mercedes Benz despite their name.

They list most cars as having 1 mile on the clock, or if they have 61000 miles they'll list it as having 61 miles - it's a blatant way of ensuring their cars show up top when filtering search results by mileage, and is pointless and annoying, as the chances of anyone wanting a new car deciding a 6 year old passat with 61000 miles on it is ideal for them is very slim.

I've used the report button on several occasions, but suspect as they are such a big advertiser they may be allowed to bend the rules?



Edited by anonymous-user on Thursday 8th September 15:17

paulrussell

2,311 posts

190 months

Thursday 8th September 2011
quotequote all
I don't think it matters how big the dealer is. If they break the rules then they'll be spoken to. That is what I gather but I'm sure someone from PH towers will explain what they do in this instance.

Thesaint01708

935 posts

186 months

Thursday 8th September 2011
quotequote all
noticed this too... or cars being advertised for £1 so they come up when listing cheapest first...

and, by far, the most annoying style of advert ever, strap line that goes

GOLF 1.4SE (not GTI, VR6, R32, TDI)

anonymous-user

Original Poster:

83 months

Thursday 8th September 2011
quotequote all
It's really annoying as I often browse the classifieds on my phone which isn't the quickest to load up, so I use the search filters to avoid having to spend ages trawling through ads that aren't relevant to me - and when sorting by mileage a 4/5/6yr old high mileage car isn't comparable to nearly new.

As said I've reported on a few occasions, so not sure if the reports aren't being picked up on or if the dealer is just ignoring any warnings. I'd have thought it constituted false advertising?

Switch

3,455 posts

204 months

Thursday 8th September 2011
quotequote all
If you would like to point out the ad's in question privately I can have a look at them to see if its an error or just something that's not working

anonymous-user

Original Poster:

83 months

Thursday 8th September 2011
quotequote all
Switch said:
If you would like to point out the ad's in question privately I can have a look at them to see if its an error or just something that's not working
Doesn't look like an error as there's loads of them!

If for example you look at BMW E60 5 series and sort by mileage, 3 of the first 4 cars are theirs - one of them isn't even a 5 series, its a 320i!

Switch

3,455 posts

204 months

Thursday 8th September 2011
quotequote all
There are a few different things that could produce this sort of issue. all as far back as mileages being entered into the original stock system as say 77k and having the K stripped off because its not a number (as the field expects).
I am looking into it.

Thesaint01708

935 posts

186 months

Thursday 8th September 2011
quotequote all
I think the OP is saying its not a fault, its the poster deliberately entering the wrong data to get their ad to show higher in the results..?

Switch

3,455 posts

204 months

Thursday 8th September 2011
quotequote all
I understand what the op is saying smile But let's not go pointing fingers from the outset. The automated ad side of the classifieds is a complicated beast that requires much love. And then you've got the interface with 3rd party systems.
But, in their ads they list the mileage in the text as 77k.
So it's not beyond the realm of possibility.
if they're going around our system obviously then we will have to look at that further.

Thesaint01708

935 posts

186 months

Thursday 8th September 2011
quotequote all
Switch said:
I understand what the op is saying smile
sorry....

getmecoat

anonymous-user

Original Poster:

83 months

Friday 9th September 2011
quotequote all
Switch said:
But, in their ads they list the mileage in the text as 77k.
So it's not beyond the realm of possibility.
if they're going around our system...
It wouldn't explain how several of the cars are listed as having '1 miles' unless they're all 1k mile cars which would be unlikely given the age of them!

Switch

3,455 posts

204 months

Monday 12th September 2011
quotequote all
yellowbentines said:
Switch said:
But, in their ads they list the mileage in the text as 77k.
So it's not beyond the realm of possibility.
if they're going around our system...
It wouldn't explain how several of the cars are listed as having '1 miles' unless they're all 1k mile cars which would be unlikely given the age of them!
It has been identified an error at the dealer end and should get sorted.

monthefish

20,467 posts

260 months

Tuesday 13th September 2011
quotequote all
Or simply, if your system doesn't recognise the format of the mileage (or anything else) then the advert gets put to the back of all of the adverts.

That will ensure everybody plays fair and enters in the correct details.