Sponsors we have loved

[PaulHogan]

Some sponsors have gone for legal reasons, some because they went bust and some just ceased to have their names plastered over race cars.

So what sponsors do you remember?

The first (?)


Italian Cheese makers


Tape makers

[paulshears]

John Player Special



Every time I pass a Texaco petrol station I think of this

Edited by paulshears on Thursday 4th August 11:40

[rah1888]

Camera manufacturers

[covboy]

Samson Sh*g

[Eric Mc]

Actually, the first named sponsored F1 team was the Yeoman Credit Cooper team - later rebranded UDT Laystall. Because of the advertising restrictions of that rear (1961/62) the sponsors could not show any logos or advertising on the cars themselves. They had to carry national colours. But the team was officially sponsored and was accepted as such in all the events they took part in.


The Gold Leaf Team Lotus cars were the first F1 team to CARRY sponsor's colours.

[Roop]

covboy said:

Samson Sh*g

This was on my dad's old car. (Shadown DN9-2B) His mate had one that was sponsored by Durex. Classic combo...!

[paulshears]

I'm childish

[GravelBen]

Both of which obviously failed from an advertising perspective as I never developed the slightest interest in smoking

Also worthy of honourable mention:

Edited by GravelBen on Thursday 4th August 12:48

[Nick3point2]

GravelBen said:

Also worthy of honourable mention:

and we have a winner!!

[Eric Mc]

On the subject of oil products, how about this -

[courageous]

Edited by courageous on Thursday 4th August 13:13

[PaulHogan]

[mightymouse]

paulshears said:

I'm childish

No your'e not....

Surtees had this product name across the front of his F1 car didn't he ?
Also didn't the BBC refuse to televise a particular race because of it ?

[ajprice]

Lancia Martini



Jordan B&H (Buzzin' Hornets, Bitten & Hisses)

[Mr_Thyroid]

Something idiodyncratic about the BMW Listerine sponsorship. Nice shade of turquoise.

[Rude-boy]

One I'm not looking for a pic of at work is Playboy who sponsored F1 and LM cars at one time.

[miniman]

Although technically still a sponsor, their name no longer appears, but surely this is the Daddy of them all.


Ayrton Senna Mclaren Honda MP4/6 Silverstone 1991 British GP Test by Antsphoto, on Flickr

[metalsteve]

[Save Ferris]

[Mini1275]