The Red Bull Racing Story: 2005-2012
Discussion
The Red Bull Racing Story: 2005-2012
I sat down expecting a full on marketing assault but was actually pleasantly surprised.
Not the most 'stimulating' video but certainly worth 30 minutes attention during the off season.
I sat down expecting a full on marketing assault but was actually pleasantly surprised.
Not the most 'stimulating' video but certainly worth 30 minutes attention during the off season.
Great story, well captured.
I'd always regarded Red Bull as a brand, rather than a 'people' team like Williams, Brawn or Jordan. But this film shows what they have achieved. Think about how hard it has been for McLaren and Ferrari to sustain success, or how Renault and Brawn failed to build on their title winning success despite new owners and new investors.
Yes, they have the budget, but I don't underestimate the contribution to the success created by Red Bull's loyalty and consistency. They've built a team around the same drivers and personnel after their learning years with DC, and I think this stability is a large part of their consistent success.
I'd always regarded Red Bull as a brand, rather than a 'people' team like Williams, Brawn or Jordan. But this film shows what they have achieved. Think about how hard it has been for McLaren and Ferrari to sustain success, or how Renault and Brawn failed to build on their title winning success despite new owners and new investors.
Yes, they have the budget, but I don't underestimate the contribution to the success created by Red Bull's loyalty and consistency. They've built a team around the same drivers and personnel after their learning years with DC, and I think this stability is a large part of their consistent success.
Forums | General Motorsport | Top of Page | What's New | My Stuff



