Iconic liveries.
Iconic liveries.
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anonymous-user

Original Poster:

83 months

Wednesday 30th July 2008
quotequote all
A topic on another forum got me thinking about this. Through the years there have been certain sponsorship liveries in all branches of motorsport that just look "right" and whose colours have become iconic, so I thought I'd round up a few of my favourites.

The first one has to be Marlboro, I know there's a lot of hoohah surrounding tobacco sponsorship in motorsports but there have been some lovely looking "fag packet" designs over the last 30 or so years.











Next up is another tobacco brand, Rothmans;









It's impossible to think about Lancia in motorsport without thinking Martini;









The most famous of them all?...









A few more of my favourites,














What do you reckon? Anyone else have personal favourites?

ewenm

28,506 posts

274 months

Wednesday 30th July 2008
quotequote all
The Gulf colours are a favourite of mine. The black and gold Lotus JPS(?) livery was good too.

Triumph Coupe

386 posts

218 months

Wednesday 30th July 2008
quotequote all
The old Black and gold JPS was a fave of mine...

Edit: damn you beat me to it!!

Edited by Triumph Coupe on Wednesday 30th July 16:38

Jack Blag

941 posts

242 months

Wednesday 30th July 2008
quotequote all
JPS

anonymous-user

Original Poster:

83 months

Wednesday 30th July 2008
quotequote all
ewenm said:
The Gulf colours are a favourite of mine. The black and gold Lotus JPS(?) livery was good too.
I always liked the JPS colours on the rotary Norton too...


tuffer

9,009 posts

296 months

Wednesday 30th July 2008
quotequote all
Rat_Fink_67 said:
ewenm said:
The Gulf colours are a favourite of mine. The black and gold Lotus JPS(?) livery was good too.
I always liked the JPS colours on the rotary Norton too...


woof

8,456 posts

306 months

Wednesday 30th July 2008
quotequote all

mmh - are there any iconic sponsors that aren't bad for you ?

Penthouse were onewink but apparently too much and you can go blind !

anonymous-user

Original Poster:

83 months

Wednesday 30th July 2008
quotequote all
woof said:
mmh - are there any iconic sponsors that aren't bad for you ?

Penthouse were onewink but apparently too much and you can go blind !
No doubt influenced by Mark Martin's old backer lol


The Wiz

5,875 posts

291 months

Wednesday 30th July 2008
quotequote all
woof said:
mmh - are there any iconic sponsors that aren't bad for you ?

Penthouse were onewink but apparently too much and you can go blind !
Like this?





Personally I always liked Rob Walker's livery ...




jamieboy

5,929 posts

258 months

Thursday 31st July 2008
quotequote all
Rat_Fink_67 said:
It's impossible to think about Lancia in motorsport without thinking Martini;
For the Delta integrale I'd agree, but Alitalia is the one I always think of for the Stratos.




even though that photo doesn't show it at its best

Edited by jamieboy on Thursday 31st July 08:58

m4tthew

9,035 posts

231 months

Thursday 31st July 2008
quotequote all

anonymous-user

Original Poster:

83 months

Thursday 31st July 2008
quotequote all
m4tthew said:
Ah yeah, that's another good one.

I reckon Repsol has been around long enough to warrant a mention too....










Triumph Coupe

386 posts

218 months

Thursday 31st July 2008
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WHat about the silk cut jags? Surely they are worth a mention!

profstoff

1,272 posts

256 months

Thursday 31st July 2008
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Some of my favs have already been mentioned, Gulf, JPS Lotus, Rob Walker. There's also Yardley BRM and Gold Leaf Team Lotus. These older designs benefitted from simplicity, modern liveries have far too much detail.
It was nice in the days before sponshorship and when most formula one cars were british, they were all green but different shades and with different detailing, Cooper had the two white "bonnet" stripes, BRM the orange nose, Lotus a yellow stripe, Brabham a gold tripe and nose.

StevieBee

15,310 posts

284 months

Thursday 31st July 2008
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Eric Mc

125,609 posts

294 months

Thursday 31st July 2008
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JPS were only black and gold for a very short period (1 or 2 years). It was found the the gold did not show up that well on TV (still mainly black and white in 1972). From 1973 onwards, the gold was changed to yellow.

Lotus had two separate periods of JPS sponsorship colours - 1972 to 1978 and 1981 to 1986. In 1979/80 they were sponsored by Martini and in 1981 they were sponsored by a very odd set up called Essex.

Of course, the first full sponsored liveried cars in F1 were the Gold Leaf Team Lotus cars of 1968. They wore those colours in 1968,69,70 and 71 before the Imperial Tobacco launched their JPS brand.

OllieC

3,816 posts

243 months

Thursday 31st July 2008
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maybe not the most famour of liveries, but it has appeared on lots of cars over the years, and is definitely one of my favourites

patmahe

5,919 posts

233 months

Thursday 31st July 2008
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IMO still one of the coolest looking GP cars there have ever been.



ETA: and it was quick too.

Edited by patmahe on Friday 1st August 09:44

anonymous-user

Original Poster:

83 months

Thursday 31st July 2008
quotequote all
OllieC said:


maybe not the most famour of liveries, but it has appeared on lots of cars over the years, and is definitely one of my favourites
Yeah the Jagermeister logo has appeared on a lot of cars, most recently on the drag strip;





Here's another that may not be the most famous sponsor, but definitely iconic; Roger Clark's "Esso blue".



dxb335d

2,905 posts

224 months

Thursday 31st July 2008
quotequote all
I loved Ayrton Senna's JPS Lotus.