Who is the sponsor on the back of the Ferrari F1 Car?

[Benengo]

Am i seeing things or does that "barcode" still look like marlboro?

[xspencex]

It is still Marlboro, they can't advertise on the car so they use a representative 'logo'... which is as good as advertising if your brand is as strong and recognisable as Marlboro.

Remember Jordan's Benson & Hedges sponsorship... same thing.

[mikey_p]

Well it doesn't appear to be very good advertising, as I've always wondered what it was, and everyone I asked about it didn't know either.

[tubbystu]

xspencex said:

It is still Marlboro, they can't advertise on the car so they use a representative 'logo'... which is as good as advertising if your brand is as strong and recognisable as Marlboro.

I was thinking the same thing. It is still high profile on the overals too.

How much must they still pay (it used to be reported as $50 million+ IIRC )- and not actually be able to physically show the sponsorship ! Takes some selling by marketing to the board, though what else can they spend the budget on.

If you can't advertise fags in China, then where in the world can you still ?

[fathomfive]

tubbystu said:

xspencex said:

It is still Marlboro, they can't advertise on the car so they use a representative 'logo'... which is as good as advertising if your brand is as strong and recognisable as Marlboro.

I was thinking the same thing. It is still high profile on the overals too.

How much must they still pay (it used to be reported as $50 million+ IIRC )- and not actually be able to physically show the sponsorship ! Takes some selling by marketing to the board, though what else can they spend the budget on.

If you can't advertise fags in China, then where in the world can you still ?

Fags don't require advertising anymore, do they?

[Nolar Dog]

tubbystu said:

If you can't advertise fags in China, then where in the world can you still ?

Brighton?

[Twincharged]

mikey_p said:

Well it doesn't appear to be very good advertising, as I've always wondered what it was, and everyone I asked about it didn't know either.

Have you not noticed a subconscious urge to buy hundreds of packets of Marlboro though?

[SamHH]

tubbystu said:

If you can't advertise fags in China, then where in the world can you still ?

IIRC there isn't a problem with advertising tobacco in China but there might be a problem with broadcasting pictures of tobacco liveried cars in the EU.

[AdamD]

Thought it said... FIA... /runs for cover.

[owain]

anyone got any pics of the car?
can't say i've noticed the malboro thing before!

[SamHH]

owain said:

anyone got any pics of the car?
can't say i've noticed the malboro thing before!

There are lots of photos of Ferrari Grand Prix cars on the Internet.

[Spam]

Nolar Dog said:

tubbystu said:

If you can't advertise fags in China, then where in the world can you still ?

Brighton?

[10 Pence Short]

SamHH said:

tubbystu said:

If you can't advertise fags in China, then where in the world can you still ?

IIRC there isn't a problem with advertising tobacco in China but there might be a problem with broadcasting pictures of tobacco liveried cars in the EU.

I would say the tipping point was when it became easier and more beneficial to create a permanent logo circumnavigating the ban on tobacco advertising in some countries.

[trampagne]

SamHH said:

owain said:

anyone got any pics of the car?
can't say i've noticed the malboro thing before!

There are lots of photos of Ferrari Grand Prix cars on the Internet.

So post one instead of typing out a useless response.

Owain:

[tubbystu]

FIA website said:

“On entry into force of the World Health Organisation’s proposed Framework
Convention on Tobacco Control, the FIA will introduce a world-wide ban on
tobacco advertising and sponsorship in international motor sport from the end
of the 2006 season as originally envisaged by the Directive (98/43/EC) of the
European Union Member States”.

World Health Organisation website said:

The Convention entered into force on 27 February 2005 -- 90 days after it had been acceded to, ratified, accepted, or approved by 40 States.

Does this mean Ferarri are operating outside the rules (or the spirit at least)? Again ?

Will they get dealt with by the FIA, will they cocoa.

[mchammer89]

tubbystu said:

Does this mean Ferarri are operating outside the rules (or the spirit at least)? Again ?

Will they get dealt with by the FIA, will they cocoa.

Given that so many people (myself included) can't see the link, I can't see how they would be punished.

[tubbystu]

mchammer89 said:

tubbystu said:

Does this mean Ferarri are operating outside the rules (or the spirit at least)? Again ?

Will they get dealt with by the FIA, will they cocoa.

Given that so many people (myself included) can't see the link, I can't see how they would be punished.

Because they are taking money from tobacco when it (tobacco) is not supposed to sponsor motorsport anymore.

[owain]

trampagne said:

SamHH said:

owain said:

anyone got any pics of the car?
can't say i've noticed the malboro thing before!

There are lots of photos of Ferrari Grand Prix cars on the Internet.

So post one instead of typing out a useless response.

Owain:

cheers,

i did look, but couldn't find any proper photos of it!
Looks pretty stupid to me, it probably only looks like Marlboro to somebody who's used to seeing the logos on the Ferrari cars. Can't imagine anyone who hasn't seen F1 before knowing what it means

[trampagne]

tubbystu said:

FIA website said:

“On entry into force of the World Health Organisation’s proposed Framework
Convention on Tobacco Control, the FIA will introduce a world-wide ban on
tobacco advertising and sponsorship in international motor sport from the end
of the 2006 season as originally envisaged by the Directive (98/43/EC) of the
European Union Member States”.

World Health Organisation website said:

The Convention entered into force on 27 February 2005 -- 90 days after it had been acceded to, ratified, accepted, or approved by 40 States.

Does this mean Ferarri are operating outside the rules (or the spirit at least)? Again ?

Will they get dealt with by the FIA, will they cocoa.

http://www.grandprix.com/ns/ns12393.html

Due to where they're based, plus the ability to quickly change sponsors who are waiting in line, its unlikely. Besides, they aren't the only ones:


McLaren did it 24 years ago:


What about when Mclaren replaced "West" with "East" in the same font? The FIA just wagged their fingers.

EDITED: Just to make my position clear, I think its ridiculous that they can so blatantly flout the laws, but Ferrari could look at past cases for their defence, and are bulletproof in terms of sponsors.

Edited by trampagne on Sunday 19th October 14:33

[tubbystu]

trampagne said:

tubbystu said:

FIA website said:

“On entry into force of the World Health Organisation’s proposed Framework
Convention on Tobacco Control, the FIA will introduce a world-wide ban on
tobacco advertising and sponsorship in international motor sport from the end
of the 2006 season as originally envisaged by the Directive (98/43/EC) of the
European Union Member States”.

World Health Organisation website said:

The Convention entered into force on 27 February 2005 -- 90 days after it had been acceded to, ratified, accepted, or approved by 40 States.

Does this mean Ferarri are operating outside the rules (or the spirit at least)? Again ?

Will they get dealt with by the FIA, will they cocoa.

http://www.grandprix.com/ns/ns12393.html

Due to where they're based, plus the ability to quickly change sponsors who are waiting in line, its unlikely. Besides, they aren't the only ones:


McLaren did it 24 years ago:


What about when Mclaren replaced "West" with "East" in the same font? The FIA just wagged their fingers.

They are the only ones still carrying tobacco branding aren't they ? Anything before the 2006 ban doesn't count surely ?