Virgin Brawn or Brawn Virgin

[npope]

Whats the betting now that the legal battle is over Virgin will become partner with Brawn and the car will be branded Virgin even before this weekends race.

[hornetrider]

I think Virgin Brawn rolls off the tongue pretty well.

[Fire99]

A wild guess 'Virgin Brawn' eventually since Virgin has the financial clout.

[Sixpackpert]

A Brawn Virgin doesn't have the same ring to it somehow!

[Muzzer]

Not sure it'll be this weekend but I reckon it'll just be Virgin F1.

There's no need to develop the Brawn brand as there isn't one and Ross Brawn is sensible and clever enough to not insist on his name being on the car.

[Fire99]

Muzzer said:

Not sure it'll be this weekend but I reckon it'll just be Virgin F1.

There's no need to develop the Brawn brand as there isn't one and Ross Brawn is sensible and clever enough to not insist on his name being on the car.

I concur Mr Holmes, I do believe you may be right.

I'm going for Virgin Brawn till the end of the season and Virgin F1 next year.
Yep that's my final offer. (Till someone comes up with a better idea! )

[benoli]

Fire99 said:

and Virgin F1 next year

with Ross Brawn still in charge ?

[AndrewD]

Won't Branson disappear as quickly as he arrived once the other teams inevitably catch up? Or has something longer term been signed up?

[rubystone]

Isn't' Branson's usual modus operandi to supply the Virgin brand as part of the deal in return for a 49-51% stake with the view to floating or selling the JV within a certain time horizon? Virgin Media, Brides, Wine, etc....How does Brawn F1 fit into that structure?

[benoli]

rubystone said:

Virgin ... Brides

where do you buy those from ?

[Police State]

rubystone said:

Isn't' Branson's usual modus operandi to supply the Virgin brand as part of the deal in return for a 49-51% stake with the view to floating or selling the JV within a certain time horizon? Virgin Media, Brides, Wine, etc....How does Brawn F1 fit into that structure?

It's a variation on the theme; Branson buys the advertising & marketing rights to the car, for say £30m; and sells packages with or without logos on the car to other companies. Any money he makes from those deals go exlusively to Virgin. The more he sells, the less it has cost Virgin for the sponsorship deal.

[Ecurie Ecosse]

Doesn't Ross Brawn have children?

[Sixpackpert]

Ecurie Ecosse said:

Doesn't Ross Brawn have children?

[AlexRWD]

I vote:


Brawn Again Virgin

[Britcar David]

If they could pick up some sponsorship from these people:

http://www.again.com.au/

they could call the team Brawn Again Virgin...




Sorry I'll get my coat...

Edit, damn, beaten to the punchline.

Edited by Britcar David on Wednesday 15th April 17:26

[Scuffers]

to be honest, I don't see Branson stumping up the kind of cash required for this...

[Ramthorne]

From what I can see Virgin will stump up the £30 million allowed to fund a F1 team and will then resell some advertising on the car, probably generating a profit. I suspect that they will also cater for the sponsors, therefore giving Ross a guaranteed budget without the hassle of organising the hospitality.

[skwdenyer]

Ramthorne said:

From what I can see Virgin will stump up the £30 million allowed to fund a F1 team and will then resell some advertising on the car, probably generating a profit. I suspect that they will also cater for the sponsors, therefore giving Ross a guaranteed budget without the hassle of organising the hospitality.

I like the thinking there. I'm only surprised, in fact, that Bernie hasn't mandated this approach: sign the new Concorde agreement, we'll give you your £30m budget in return for the advertising rights on all the cars...

[Talksteer]

Scuffers said:

to be honest, I don't see Branson stumping up the kind of cash required for this...

Based on his reactions to interviews on the first race (knew bugger all) and normal modus operandi I don't think he had much in the way of a plan; what they have bought at the moment is a small 3rd tier sponsorship slot on the Brawn car and they will have got that at a discount. However in terms of exposure they have basically got the title sponsorship on the winning car. I suspect is nothing more than they saw an opportunity for some good exposure on the cheap.

[mattikake]

Brawn Virgin sound cool as it has meaning, if contradictory!

It will be Virgin Brawn though. Main sponsor usually (always?) preceeds the team name.