New Lotus Logo
New Lotus Logo
Author
Discussion

superkartracer

Original Poster:

8,959 posts

251 months

The Wookie

14,209 posts

257 months

Monday 14th December 2009
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Looks like they drew it in Paint in about 5 minutes...

LordGrover

34,158 posts

241 months

Monday 14th December 2009
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yes
Probably cost them a fortune though... remember how much BP paid for the serifs to be added (or was it removed)?

ChapppeRS

4,483 posts

220 months

Monday 14th December 2009
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It's not black and gold ... weeping

Project 644

37,069 posts

217 months

Monday 14th December 2009
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quote, copy and paste into a new browser.

Edited by Project 644 on Monday 14th December 09:57

LordGrover

34,158 posts

241 months

Monday 14th December 2009
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foobared by swear filter. ^^

LordGrover

34,158 posts

241 months

Monday 14th December 2009
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ChapppeRS said:
It's not black and gold ... weeping
?
Surely green and gold is Lotus colours. I remember having a black logo on my old Elite when GC died but that was a short-lived respect thing.

ETA Perhaps you're referring to JPS colours of old?

superkartracer

Original Poster:

8,959 posts

251 months

Monday 14th December 2009
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Looks retro and kept color way with modern fonts, looks nice.

Eric Mc

125,609 posts

294 months

Monday 14th December 2009
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Lotus' original colours were green - as was every British racing team in the 1950s.

The cars usually had thin yellow piping and the words Lotus in yellow under the cockpit combing. The yellow and green ACBC badge was placed on the nose.

In the late 1950s/early 1960s, with the advent of more TV coverage (which was still mainly black and white), the British teams began to try and differentiate their basic green cars from each other -

Coopers placed two white stripes on the "bonnet".
BRM went for a red dayglo nose cone
Brabham had a gold or bronze nose cone
Lotus opted for a yellow nose cone and a yellow stripe up the "bonnet"

Lotus abandoned their traditional colours in 1968 whern they secured sponsorship from Players and ran the cars in the Red and White Gold Leaf fag packet scheme.
In 1972, they switched to the black and gold John Player Special livery
In 1973, they replaced the gold with yellow as it stood out better on TV.

plg101

4,106 posts

239 months

Monday 14th December 2009
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LordGrover said:
ChapppeRS said:
It's not black and gold ... weeping
?
Surely green and gold is Lotus colours. I remember having a black logo on my old Elite when GC died but that was a short-lived respect thing.

ETA Perhaps you're referring to JPS colours of old?
I agree - wasn't black and gold just to support the John Player Special sponsorship?

Green/gold (yellowish) on the classics:

http://www.lotustalk.com/forums/f163/vintage-lotus...

Eric Mc

125,609 posts

294 months

Monday 14th December 2009
quotequote all
plg101 said:
LordGrover said:
ChapppeRS said:
It's not black and gold ... weeping
?
Surely green and gold is Lotus colours. I remember having a black logo on my old Elite when GC died but that was a short-lived respect thing.

ETA Perhaps you're referring to JPS colours of old?
I agree - wasn't black and gold just to support the John Player Special sponsorship?

Green/gold (yellowish) on the classics:

http://www.lotustalk.com/forums/f163/vintage-lotus...
Gold was never really used with the original green cars. It was yellow. Gold was used by Brabham.

plg101

4,106 posts

239 months

Monday 14th December 2009
quotequote all
Eric Mc said:
plg101 said:
LordGrover said:
ChapppeRS said:
It's not black and gold ... weeping
?
Surely green and gold is Lotus colours. I remember having a black logo on my old Elite when GC died but that was a short-lived respect thing.

ETA Perhaps you're referring to JPS colours of old?
I agree - wasn't black and gold just to support the John Player Special sponsorship?

Green/gold (yellowish) on the classics:

http://www.lotustalk.com/forums/f163/vintage-lotus...
Gold was never really used with the original green cars. It was yellow. Gold was used by Brabham.
Either way, will be nice to see the new teams, with equal power from Cosworth fighting it out for the 2nd half for the grid.

Lotus do seem to have a pretty experienced driver line up; with Mr G in charge could they pull some surprises?

Eric Mc

125,609 posts

294 months

Monday 14th December 2009
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I wonder did the Chapman family block any attempt to use the "proper" Lotus logo?


crofty1984

17,064 posts

233 months

Monday 14th December 2009
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Eric Mc said:
Lotus' original colours were green - as was every British racing team in the 1950s.

The cars usually had thin yellow piping and the words Lotus in yellow under the cockpit combing. The yellow and green ACBC badge was placed on the nose.
What does ACBC stand for?

10 Pence Short

32,880 posts

246 months

Monday 14th December 2009
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A dyslexic dictionary.

LordGrover

34,158 posts

241 months

Monday 14th December 2009
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Colin Anthony Bruce Chapman?

ChapppeRS

4,483 posts

220 months

Monday 14th December 2009
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LordGrover said:
ChapppeRS said:
It's not black and gold ... weeping
?
Surely green and gold is Lotus colours. I remember having a black logo on my old Elite when GC died but that was a short-lived respect thing.

ETA Perhaps you're referring to JPS colours of old?
Yes, sorry I was referring to the JPS colours having seen a black and gold exige in a dealership recently and thinking how awesome it would be to see the scheme used again.

Eric Mc

125,609 posts

294 months

Monday 14th December 2009
quotequote all
LordGrover said:
Colin Anthony Bruce Chapman?
Exactly.

No one knows where he chose the name Lotus from either. He never revealed why he picked this name.

You can see that Caterham's "7" badge was very heavilly influenced by the original Lotus badge.



Edited by Eric Mc on Monday 14th December 10:52

crofty1984

17,064 posts

233 months

Monday 14th December 2009
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Learn something every day!

mchammer89

3,127 posts

242 months

Monday 14th December 2009
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Eric Mc said:
LordGrover said:
Colin Anthony Bruce Chapman?
Exactly.

No one knows where he chose the name Lotus from either. He never revealed why he picked this name.

You can see that Caterham's "7" badge was very heavilly influenced by the original Lotus badge.



Edited by Eric Mc on Monday 14th December 10:52
Apparently it was because his nickname for his missus was "his little lotus flower".