Red Bull Renault Engines to be branded Infiniti
Red Bull Renault Engines to be branded Infiniti
Author
Discussion

dpbird90

Original Poster:

5,535 posts

219 months

Monday 28th February 2011
quotequote all

E30M3SE

8,493 posts

225 months

Monday 28th February 2011
quotequote all
Marketing over motorsport.

SamHH

5,078 posts

245 months

Monday 28th February 2011
quotequote all
Makes no sense for who? Renault and Nissan or Red Bull?

AlpineWhite

2,164 posts

224 months

Monday 28th February 2011
quotequote all
E30M3SE said:
Marketing over motorsport.
Win on Sunday, sell on Monday. That's almost as old as motorsport itself.

dpbird90

Original Poster:

5,535 posts

219 months

Monday 28th February 2011
quotequote all
SamHH said:
Makes no sense for who? Renault and Nissan or Red Bull?
In a way, Renault. Fair enough, they benefit because they part own Infiniti, and that brand gets exposure, but I'd have thought it'd be better having Renault power (badged as Renault) would be better for their own marketing?
Works fine for Red Bull though, same engine but for free

sherman

15,211 posts

244 months

Monday 28th February 2011
quotequote all
Is everyone forgetting that there is already a team called Renault and that by branding the red bull engines differently it gives a bigger profile to one of Renault/nissan sub brands.

Its just the same as when ford had the Jaguar racing team. The year before it was Stewart FORD but as they wanted to push Jags they changed it Jaguar.

touring fan

376 posts

241 months

Monday 28th February 2011
quotequote all
dpbird90 said:
Makes no sense if you ask me.
Makes absolutley perfect sense!
A swift and cheap way for a new manufacturer to get the kudos of being with a very top team.
The team saves money on engines.
And Renault still have their own team/engine branding.

Job done!

Allyc85

7,225 posts

215 months

Monday 28th February 2011
quotequote all
touring fan said:
Makes absolutley perfect sense!
A swift and cheap way for a new manufacturer to get the kudos of being with a very top team.
The team saves money on engines.
And Renault still have their own team/engine branding.

Job done!
you got it smile


sirtyro

1,824 posts

227 months

Monday 28th February 2011
quotequote all
Allyc85 said:
touring fan said:
Makes absolutley perfect sense!
A swift and cheap way for a new manufacturer to get the kudos of being with a very top team.
The team saves money on engines.
And Renault still have their own team/engine branding.

Job done!
you got it smile
Would you not want Renault associated with the top team though?! Maybe they should have done it the other way around!

Chapppers

4,483 posts

220 months

Monday 28th February 2011
quotequote all
But Renault are a household name, they don't really need the coverage. Most people in the UK are still thinking "Infiniti who?"

Good move.

woof

8,456 posts

306 months

Monday 28th February 2011
quotequote all

infiniti cars right ? Owned by Nissan ?
what's the connection between Nissan and Enstone ?



paulmurr

4,203 posts

241 months

Monday 28th February 2011
quotequote all
woof said:
infiniti cars right ? Owned by Nissan ?
what's the connection between Nissan and Enstone ?
Nissan are almost entirely owned by Renault.

woof

8,456 posts

306 months

Monday 28th February 2011
quotequote all

oh - really. Didn't know that. Cheers smile

andym1603

1,885 posts

201 months

Monday 28th February 2011
quotequote all
paulmurr said:
Nissan are almost entirely owned by Renault.
Well, I did not know that. That's another manufacturer scrubbed off the future car list.

Podie

46,649 posts

304 months

Monday 28th February 2011
quotequote all
dpbird90 said:
Makes no sense if you ask me.
Apart from the additional £7m in RBR's budget...

woof

8,456 posts

306 months

Monday 28th February 2011
quotequote all
actually not quite owned - more of an alliance

Signed on March 27, 1999, the Renault-Nissan Alliance is the first of its kind involving a Japanese and French car manufacturer, each with its own distinct corporate culture and brand identity. The same year, Renault appointed its own Chief Operating Officer, Carlos Ghosn, as Chief Operating Officer of Nissan and took a 22.5% stake in Nissan Diesel. Later that year, Nissan fired its top Japanese executives.

The Renault-Nissan Alliance has evolved over years to Renault holding 44.3% of Nissan shares, while Nissan holds 15% of Renault shares which does not give Nissan a voting or board representation due to legal restriction in France.


Life Saab Itch

37,069 posts

217 months

Monday 28th February 2011
quotequote all
There's something fishy about this.

I don't think it is this simple.

DrTre

12,957 posts

261 months

Monday 28th February 2011
quotequote all
Life Saab Itch said:
There's something fishy about this.

I don't think it is this simple.
Surely it's more likely that it's paving the way for the Renault name to back of F1 completely?

Blue Meanie

73,668 posts

284 months

Monday 28th February 2011
quotequote all
Life Saab Itch said:
There's something fishy about this.

I don't think it is this simple.
Fishy how? They are trying to make the Infiniti brand recognizable in Europe. What exactly is fishy about that marketing strategy?

Semi hemi

1,801 posts

227 months

Monday 28th February 2011
quotequote all
paulmurr said:
woof said:
infiniti cars right ? Owned by Nissan ?
what's the connection between Nissan and Enstone ?
Nissan are almost entirely owned by Renault.
According to the foot of the BBC article

"The two companies have been in partnership since 1999,
with France's Renault holding a 44.3% shareholding in Nissan
and the Japanese company owning 15% of Renault".