Belgian GP gets a leg up from Shell
Belgian GP gets a leg up from Shell
Author
Discussion

He Skunk

Original Poster:

396 posts

231 months

Thursday 17th March 2011
quotequote all
Just announced on autosport.com that Shell will become the title sponsor of the Belgian GP in a multi year deal commencing with this years race.

This hopefully allays the usual financial fears that always seem to hang over this event, in no small part due to the constant squabbling between the National/Regional governments.

Doubt if Shell have the clout to get the Walloons and Flemish to actually sit around the table and form a government, but the country seems to manage just fine, or as fine as ever anyhow, without one.

A lesson there for us all methinks. hehe

Eric Mc

125,606 posts

294 months

Thursday 17th March 2011
quotequote all
At long last a motoring related company sponsors a GP.

When was the last time a GP's title sponsor was a motor based business?

rhysenna

689 posts

215 months

Thursday 17th March 2011
quotequote all
Eric Mc said:
At long last a motoring related company sponsors a GP.

When was the last time a GP's title sponsor was a motor based business?
I think Shell sponsored the 1989 British GP before Fosters took over. Cant think of any later ones.

Eric Mc

125,606 posts

294 months

Thursday 17th March 2011
quotequote all
That was the last I remembered. Wasn't it known as the Shell Oils British GP?

rhysenna

689 posts

215 months

Thursday 17th March 2011
quotequote all
Eric Mc said:
That was the last I remembered. Wasn't it known as the Shell Oils British GP?
Yeah. Just dug out my old program from the race.

Eric Mc

125,606 posts

294 months

Thursday 17th March 2011
quotequote all
In the late 1970s they used to sponsor the Phoenix Park motor races in Dublin. I can still hear the "Keep Going Well, Keep Going Shell" jingle blasting out of the PA system.

Allyc85

7,225 posts

215 months

Thursday 17th March 2011
quotequote all
Glad to see one of the classic Gps getting some support. I am gutted im not going this year though frown

weyland yutani

1,410 posts

193 months

Thursday 17th March 2011
quotequote all
Good news, Shell is relevant and has a long history in motorsport . . . unlike Santander.

Chrisgr31

14,275 posts

284 months

Thursday 17th March 2011
quotequote all
Do the Belgians actually get the money, or does it go to Bernie? Well I know the race fees go to bernie but doesnt he get the advertising income etc too?

WilliBetz

694 posts

251 months

Thursday 17th March 2011
quotequote all
Eric Mc said:
At long last a motoring related company sponsors a GP.

When was the last time a GP's title sponsor was a motor based business?
PETRONAS and the Malaysia GP, Sinopec and China... it's nothing new.

I wonder how pleased Ferrari are, that Shell have chosen to dilute their spend.

skinny

5,269 posts

264 months

Thursday 17th March 2011
quotequote all
i'm sure they (shell) can cope...!

belleair302

7,008 posts

236 months

Friday 18th March 2011
quotequote all
Mobil used to back the German GP in the late 1990's.

anonymous-user

83 months

Friday 18th March 2011
quotequote all
Eric, Petronas Malaysian GP for the last 10 years, would really uposet my employer you don't know that. But makes me ask the question of if the Millions they spend on it may be a wast.

Eric Mc

125,606 posts

294 months

Friday 18th March 2011
quotequote all
WilliBetz said:
Eric Mc said:
At long last a motoring related company sponsors a GP.

When was the last time a GP's title sponsor was a motor based business?
PETRONAS and the Malaysia GP, Sinopec and China... it's nothing new.

I wonder how pleased Ferrari are, that Shell have chosen to dilute their spend.
I was thinking more of the clasic "Old School" European automotive companies - like Dunlop, Lucas, etc etc.

Eric Mc

125,606 posts

294 months

Friday 18th March 2011
quotequote all
Berw said:
Eric, Petronas Malaysian GP for the last 10 years, would really uposet my employer you don't know that. But makes me ask the question of if the Millions they spend on it may be a wast.
Although these are large companies, they have a relatively small profile in the UK. As far as I am aware, there aren't any Petronas forecourts in the UK.

As I said abovem, I was thinking of the older established European automotive companies.

WilliBetz

694 posts

251 months

Friday 18th March 2011
quotequote all
Eric Mc said:
WilliBetz said:
Eric Mc said:
At long last a motoring related company sponsors a GP.

When was the last time a GP's title sponsor was a motor based business?
PETRONAS and the Malaysia GP, Sinopec and China... it's nothing new.

I wonder how pleased Ferrari are, that Shell have chosen to dilute their spend.
I was thinking more of the clasic "Old School" European automotive companies - like Dunlop, Lucas, etc etc.
Fair enough, but F1 is a global platform with particularly appeal for "new school" companies looking to broaden their horizons. Hence Santander, PETRONAS, Sinopec...

Eric Mc

125,606 posts

294 months

Friday 18th March 2011
quotequote all
WilliBetz said:
Eric Mc said:
WilliBetz said:
Eric Mc said:
At long last a motoring related company sponsors a GP.

When was the last time a GP's title sponsor was a motor based business?
PETRONAS and the Malaysia GP, Sinopec and China... it's nothing new.

I wonder how pleased Ferrari are, that Shell have chosen to dilute their spend.
I was thinking more of the clasic "Old School" European automotive companies - like Dunlop, Lucas, etc etc.
Fair enough, but F1 is a global platform with particularly appeal for "new school" companies looking to broaden their horizons. Hence Santander, PETRONAS, Sinopec...
Of course.

For the past 30 odd years European motor businesses have been reducing their involvement in F1 with most sponsors being from cigarette (now ceased of course), financial or new technology type businesses. It's nice to see one of the "old guard" actually sponsor a race.

chuno

1,178 posts

264 months

Friday 18th March 2011
quotequote all
Eric Mc said:
Although these are large companies, they have a relatively small profile in the UK. As far as I am aware, there aren't any Petronas forecourts in the UK.

As I said abovem, I was thinking of the older established European automotive companies.
Is Petronas a fuel company? Didn't know that, lol!

Eric Mc

125,606 posts

294 months

Friday 18th March 2011
quotequote all
Malaysian state owned oil company.

Others that may have passed you by are

Repsol - Brazil
Sasol - South Africa

All have spnsored motor sport at various times.

chuno

1,178 posts

264 months

Friday 18th March 2011
quotequote all
Eric Mc said:
Malaysian state owned oil company.

Others that may have passed you by are

Repsol - Brazil
Sasol - South Africa

All have spnsored motor sport at various times.
Ah! Although i remember the Repsol Escort Cosworth :-)