Please fill out my F1 sponsorship survey
Please fill out my F1 sponsorship survey
Author
Discussion

pokethepope

Original Poster:

2,667 posts

217 months

Thursday 17th March 2011
quotequote all
Hey guys, I am doing my Business Studies degree dissertation on sponsorship in F1, and for the primary research I am conducting a survey. It looks at levels of brand recall & awareness, the sponsor-event fit and purchase intention. It's not very exciting i'm afraid but it should only take around 5 mins, so I'd really appreciate it if you could fill it out for me.

https://qtrial.qualtrics.com/SE/?SID=SV_e4Z0W8MmmI...

cheers

Sammo123

2,187 posts

210 months

Thursday 17th March 2011
quotequote all
Done biggrin

Athlon

5,859 posts

235 months

Thursday 17th March 2011
quotequote all
Me too smile

BelvoirGlover

57 posts

234 months

Thursday 17th March 2011
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Done smile

one observation..how come half of the teams / brands / sponsors not considered ??

P924

1,272 posts

211 months

Thursday 17th March 2011
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dun dun dun

deveng

3,920 posts

209 months

Thursday 17th March 2011
quotequote all
Been a fan of mercedes for more than 1 year?

I don't think that question was aiming at Mercedes proper of the 50s etc but I took it to be Merc/Brawn/BAR etc

Redmax

761 posts

242 months

Thursday 17th March 2011
quotequote all
Done. Feel the need for a whisky smile

team underdog

938 posts

258 months

Thursday 17th March 2011
quotequote all
Done.

The last part about linking sponsors brands to F1 as a whole is odd though - sponsors align themselves to teams for a variety of reasons.

F1dude

58 posts

190 months

Thursday 17th March 2011
quotequote all
done
"Does RBS and F1 have the same image" classic - yes they both spend biblical amounts of cash on things before going bust..:-)

Mr Sparkle

1,935 posts

199 months

Friday 18th March 2011
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Done

anonymous-user

83 months

Friday 18th March 2011
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Done

Stu R

21,636 posts

244 months

Friday 18th March 2011
quotequote all
Done.

As for hugo boss and F1 sharing the same image, one supplied the nazis, the other is run by them hehe

n3il123

2,840 posts

242 months

Friday 18th March 2011
quotequote all
Done

Cragglea1

84 posts

194 months

Friday 18th March 2011
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Done.

Melman Giraffe

6,794 posts

247 months

Friday 18th March 2011
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done

fatboy69

9,424 posts

216 months

Friday 18th March 2011
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Done it.

The Milfman

1,107 posts

218 months

Friday 18th March 2011
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Done, hope the dissertation goes well. thumbup

sinizter

3,348 posts

215 months

Friday 18th March 2011
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fatboy69 said:
Done it.

Gillet

639 posts

238 months

Friday 18th March 2011
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Done.

Good luck

defblade

8,048 posts

242 months

Friday 18th March 2011
quotequote all
Done.

"Would teams use a Shell product?" Well, yes, those that are sponsored by them. Unless someone else makes a better product. Either way, none of that's related in any great way to the petrol or oil I can buy.....

Oh, and it's an Islay single malt for me, cheers smile