Discussion
It's to generate publicity in the motoring press, who are going to give it more column inches as they can reference the original model and invoke people's sentimentality for clicks/interest. If, for example, Ford called their new cross-over SUV the "Ustica" it would get lost amongst a sea of articles about similar models from Europe and Asia.
The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
Zetec-S said:
It's to generate publicity in the motoring press, who are going to give it more column inches as they can reference the original model and invoke people's sentimentality for clicks/interest. If, for example, Ford called their new cross-over SUV the "Ustica" it would get lost amongst a sea of articles about similar models from Europe and Asia.
The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
I have to agree with all of that, its all about clicks these days, more clicks, positive or negative, the better.The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
Capri owners are old men with hairy chests, white hairy chests probably these days. Can't imagine any of these people are the target market for the EV Capri.
It's a shame though, the market is screaming out for an interesting coupe from a blue collar brand like Ford. It would have to be an EV, but imagine if they built a Tesla model 3 style rival named the capri, now that may have been good.
Bri999 said:
Should the car makers stop using classic car names for their new corporate brands. One is the New Ford Capri. The most rediculous retro ever, why? There's plenty of names in this universe without insulting the original Capri. But the answer will probably be 'cause they can".
I assume when you are thinking Capri you are thinking of this car and it’s updates -But this car was really already reusing a name from an earlier model
I suppose at least it’s still a two door coupe but they are not really similar.
craigjm said:
Bri999 said:
Should the car makers stop using classic car names for their new corporate brands. One is the New Ford Capri. The most rediculous retro ever, why? There's plenty of names in this universe without insulting the original Capri. But the answer will probably be 'cause they can".
I assume when you are thinking Capri you are thinking of this car and it s updates -But this car was really already reusing a name from an earlier model
I suppose at least it s still a two door coupe but they are not really similar.
It's a big turd of a monolith that's hideous beyond compare..
Zetec-S said:
It's to generate publicity in the motoring press, who are going to give it more column inches as they can reference the original model and invoke people's sentimentality for clicks/interest. If, for example, Ford called their new cross-over SUV the "Ustica" it would get lost amongst a sea of articles about similar models from Europe and Asia.
The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
From what i have heard speaking to the local dealer they are having trouble shifting these SUV, so doesn't even seem to appeal to the people who wouldn't recognise the original. The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
As for getting upset with them using the Capri monica, yes i do have an issue with it for the very reason of its sentimentality. Ford have a plethora of names it could have use including Cortina, and Sierra, family cars much more suited to this monstrosity.
This was not and was never going to be "the car you always promised yourself" and for that reason i am happy to see this fail.
If only Ford had gone the route of Renault with the 5 and made a homage. not everybody wants an £60k SUV!
Its just a name.
I loved the old Capri, the headmistress at my primary school had a black 3.0l laser, I thought it was awesome, a dream car.
My wife has just purchased a new capri EV, bright yellow to suit her desires, she didn't grow up in the UK so the name means nothing to her. She loves the car, yes it has its foibles, but I have to say it's pretty good just not my cup of tea. They have some pretty good deals on them; 0%APR, money off and free chargers so my wallet was happy. (it was always going to be a hard sell when so many alternates exist).
Do I buy a car for it's name... no not really, yes I'd have issue buying a Ford "ball fondler" or some equivalent. I'd question my sanity buying the Renault Twingo Wind as I'd be the butt of everyone's jokes ba bum tsch. If Ford brought out a 2 door sports car with a fantastic engine and handling (think Ford GT) for a brilliant price, would I care if they called it the Ford Galaxy because it reminded me of their people carrier... no I wouldn't.
I loved the old Capri, the headmistress at my primary school had a black 3.0l laser, I thought it was awesome, a dream car.
My wife has just purchased a new capri EV, bright yellow to suit her desires, she didn't grow up in the UK so the name means nothing to her. She loves the car, yes it has its foibles, but I have to say it's pretty good just not my cup of tea. They have some pretty good deals on them; 0%APR, money off and free chargers so my wallet was happy. (it was always going to be a hard sell when so many alternates exist).
Do I buy a car for it's name... no not really, yes I'd have issue buying a Ford "ball fondler" or some equivalent. I'd question my sanity buying the Renault Twingo Wind as I'd be the butt of everyone's jokes ba bum tsch. If Ford brought out a 2 door sports car with a fantastic engine and handling (think Ford GT) for a brilliant price, would I care if they called it the Ford Galaxy because it reminded me of their people carrier... no I wouldn't.
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