Monday 12th July 2004

Series 1 Art

BMW do strange arty type thing with 1 series in a car park

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BMW has teamed up with Intersection magazine to lay on some sort of urban art show type thing in which the new BMW 1 Series will feature.

Called CAR PARC1, the exhibition will take place at car parks in London and Birmingham over two weekends in July to show the BMW 1 Series. Contemporary artists using film, music, graphic design, photography and fashion will exhibit the all-new 1 Series in "innovative environments".

To give an idea of what to expect one artist has used a synchroballistic camera normally reserved for recording missiles in flight to create an abstract vision of the car, while another has built a chandelier using BMW roundel badges from the bonnet of the 1 Series.

The public and fans of cars or art will first be able to view the CAR PARC1 exhibition at the multi-storey car park in Welbeck Street, London. The exhibition will be open 24 hours a day from 12.00pm on Friday, 16 July until 8.00pm on Sunday, 18 July.

The following weekend CAR PARC1 transfers to the car park of the Custard Factory arts venue in Birmingham, opening from 12.00pm on Saturday, 24 July until 9.00pm on Sunday, 25 July.

[b10]

It will not make it look any better.

[LuS1fer]

The BMW Allegro lives!!!!

[jl34]

yeh,it does look like an allegro estate!

[XM5ER]

Their new TV ad is the best.

Its full of ponies, what do you think they are trying to say?

[oppressed mass]

Best ask the ASA ...I'm sure they'll have an opinion Oh no hold on, it's a BMW and of course it probably is 'Pony' so no intent to mislead there.