British Car News
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vlc

Original Poster:

1,014 posts

267 months

Friday 26th November 2004
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Hi everyone,

Some Brit car news 4 ya

'Jaguar's back room bosses have dumped the idea of expanding production beyond 200,000 cars a year, a basic target of the previous strategy.... They will concentrate instead on maintaining the present production rate of around 125,000 cars, and on making every one of them profitable. The new production rate will be nearly identical to that of super-profitable Porsche, whose success Jaguar would like to emulate.'

2007 will see a radical new S-type Saloon, followed a year later by a crossover SUV, derived from that car.

Later, towards the end of the decade, the company will unveil a breathtaking new entry-level Coupe-saloon to replace the current X-type. The new car, priced below £30,000 on today's prices, is designed both to sweep away the problems Jaguar has earning profits with its relatively low-volume, low-priced X-type saloon, and to satisfy the worldwide clamour for a car in the mould of the iconic XK120 and E-type....

If this new 2010 Coupe can acheive the E-type highs of which management dreams, bosses may also expand part of the company's production. Such a move would leave Jaguar's British manufacturing arm as a tightly-knit 150,000 a year business centred on 1 plant at Castle Bromwich, as the Halewood factory in Liverpool would by then be dedicated to the manufacture of the next generation Land Rover Freelanders and other Ford group models which share the Freelander's platform (Ford Focus, Mazda 3 and the Volvo S40/V50).

Autocar (special Issue) Nov 04

PS: for any more related news i'll update it here later.
In the mean time though, feel free to add below any more news [or corrections], so long as its about a good ole British Marque - the only cars with class an charm combined