Discussion
It's to generate publicity in the motoring press, who are going to give it more column inches as they can reference the original model and invoke people's sentimentality for clicks/interest. If, for example, Ford called their new cross-over SUV the "Ustica" it would get lost amongst a sea of articles about similar models from Europe and Asia.
The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
Zetec-S said:
It's to generate publicity in the motoring press, who are going to give it more column inches as they can reference the original model and invoke people's sentimentality for clicks/interest. If, for example, Ford called their new cross-over SUV the "Ustica" it would get lost amongst a sea of articles about similar models from Europe and Asia.
The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
I have to agree with all of that, its all about clicks these days, more clicks, positive or negative, the better.The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
Capri owners are old men with hairy chests, white hairy chests probably these days. Can't imagine any of these people are the target market for the EV Capri.
It's a shame though, the market is screaming out for an interesting coupe from a blue collar brand like Ford. It would have to be an EV, but imagine if they built a Tesla model 3 style rival named the capri, now that may have been good.
Bri999 said:
Should the car makers stop using classic car names for their new corporate brands. One is the New Ford Capri. The most rediculous retro ever, why? There's plenty of names in this universe without insulting the original Capri. But the answer will probably be 'cause they can".
I assume when you are thinking Capri you are thinking of this car and it’s updates -But this car was really already reusing a name from an earlier model
I suppose at least it’s still a two door coupe but they are not really similar.
craigjm said:
Bri999 said:
Should the car makers stop using classic car names for their new corporate brands. One is the New Ford Capri. The most rediculous retro ever, why? There's plenty of names in this universe without insulting the original Capri. But the answer will probably be 'cause they can".
I assume when you are thinking Capri you are thinking of this car and it s updates -But this car was really already reusing a name from an earlier model
I suppose at least it s still a two door coupe but they are not really similar.
It's a big turd of a monolith that's hideous beyond compare..
Zetec-S said:
It's to generate publicity in the motoring press, who are going to give it more column inches as they can reference the original model and invoke people's sentimentality for clicks/interest. If, for example, Ford called their new cross-over SUV the "Ustica" it would get lost amongst a sea of articles about similar models from Europe and Asia.
The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
From what i have heard speaking to the local dealer they are having trouble shifting these SUV, so doesn't even seem to appeal to the people who wouldn't recognise the original. The sort of person who get's upset about a manufacturer reviving a 40 year old model name and using it on a new EV model is also the sort of person who is very unlikely to buy that new EV anyway, no matter what it's called. Most people who buy the new Capri probably wouldn't recognise the original anyway.
As for getting upset with them using the Capri monica, yes i do have an issue with it for the very reason of its sentimentality. Ford have a plethora of names it could have use including Cortina, and Sierra, family cars much more suited to this monstrosity.
This was not and was never going to be "the car you always promised yourself" and for that reason i am happy to see this fail.
If only Ford had gone the route of Renault with the 5 and made a homage. not everybody wants an £60k SUV!
Its just a name.
I loved the old Capri, the headmistress at my primary school had a black 3.0l laser, I thought it was awesome, a dream car.
My wife has just purchased a new capri EV, bright yellow to suit her desires, she didn't grow up in the UK so the name means nothing to her. She loves the car, yes it has its foibles, but I have to say it's pretty good just not my cup of tea. They have some pretty good deals on them; 0%APR, money off and free chargers so my wallet was happy. (it was always going to be a hard sell when so many alternates exist).
Do I buy a car for it's name... no not really, yes I'd have issue buying a Ford "ball fondler" or some equivalent. I'd question my sanity buying the Renault Twingo Wind as I'd be the butt of everyone's jokes ba bum tsch. If Ford brought out a 2 door sports car with a fantastic engine and handling (think Ford GT) for a brilliant price, would I care if they called it the Ford Galaxy because it reminded me of their people carrier... no I wouldn't.
I loved the old Capri, the headmistress at my primary school had a black 3.0l laser, I thought it was awesome, a dream car.
My wife has just purchased a new capri EV, bright yellow to suit her desires, she didn't grow up in the UK so the name means nothing to her. She loves the car, yes it has its foibles, but I have to say it's pretty good just not my cup of tea. They have some pretty good deals on them; 0%APR, money off and free chargers so my wallet was happy. (it was always going to be a hard sell when so many alternates exist).
Do I buy a car for it's name... no not really, yes I'd have issue buying a Ford "ball fondler" or some equivalent. I'd question my sanity buying the Renault Twingo Wind as I'd be the butt of everyone's jokes ba bum tsch. If Ford brought out a 2 door sports car with a fantastic engine and handling (think Ford GT) for a brilliant price, would I care if they called it the Ford Galaxy because it reminded me of their people carrier... no I wouldn't.
Moonpie21 said:
Its just a name.
I loved the old Capri, the headmistress at my primary school had a black 3.0l laser, I thought it was awesome, a dream car.
My wife has just purchased a new capri EV, bright yellow to suit her desires, she didn't grow up in the UK so the name means nothing to her. She loves the car, yes it has its foibles, but I have to say it's pretty good just not my cup of tea. They have some pretty good deals on them; 0%APR, money off and free chargers so my wallet was happy. (it was always going to be a hard sell when so many alternates exist).
Do I buy a car for it's name... no not really, yes I'd have issue buying a Ford "ball fondler" or some equivalent. I'd question my sanity buying the Renault Twingo Wind as I'd be the butt of everyone's jokes ba bum tsch. If Ford brought out a 2 door sports car with a fantastic engine and handling (think Ford GT) for a brilliant price, would I care if they called it the Ford Galaxy because it reminded me of their people carrier... no I wouldn't.
Totally agree. I followed one of these new Capris the other day on the A5 near MK. I thought it actually looked pretty good and it handled well through the roundabouts for a fairly large SUV and certainly wasn’t lacking in acceleration. I loved the old Capri, the headmistress at my primary school had a black 3.0l laser, I thought it was awesome, a dream car.
My wife has just purchased a new capri EV, bright yellow to suit her desires, she didn't grow up in the UK so the name means nothing to her. She loves the car, yes it has its foibles, but I have to say it's pretty good just not my cup of tea. They have some pretty good deals on them; 0%APR, money off and free chargers so my wallet was happy. (it was always going to be a hard sell when so many alternates exist).
Do I buy a car for it's name... no not really, yes I'd have issue buying a Ford "ball fondler" or some equivalent. I'd question my sanity buying the Renault Twingo Wind as I'd be the butt of everyone's jokes ba bum tsch. If Ford brought out a 2 door sports car with a fantastic engine and handling (think Ford GT) for a brilliant price, would I care if they called it the Ford Galaxy because it reminded me of their people carrier... no I wouldn't.
As for the name, I don’t think it gels with the iconic 70s/80s version, but no need to take it so seriously and certainly no need for people to get upset about it! We can also probably take it that there isn’t going to be a modern day Ford 2 door coupe equivalent any time soon.
I saw my first, last week, in Málaga. It looked quite elegant, in black and is better looking than most SUVs out there, especially VWs
However, as soon as you see CAPRI, you automatically think "Oh no it isn't" and I think Ford have suffered a lot of unnecessary negativity from that pushback. More resistance, given the Explorer has been relatively uncontentious.
They would have been far better off calling it something else although much of their back catalogue is too cheesy or low rent ( Zephyr, Zodiac, Granada, Scorpio).
However, as soon as you see CAPRI, you automatically think "Oh no it isn't" and I think Ford have suffered a lot of unnecessary negativity from that pushback. More resistance, given the Explorer has been relatively uncontentious.
They would have been far better off calling it something else although much of their back catalogue is too cheesy or low rent ( Zephyr, Zodiac, Granada, Scorpio).
Evil.soup said:
I have to agree with all of that, its all about clicks these days, more clicks, positive or negative, the better.
Capri owners are old men with hairy chests, white hairy chests probably these days. Can't imagine any of these people are the target market for the EV Capri.
It's a shame though, the market is screaming out for an interesting coupe from a blue collar brand like Ford. It would have to be an EV, but imagine if they built a Tesla model 3 style rival named the capri, now that may have been good.
The market isn’t crying out for coupes at all. They are largely dead. Sports cars the same. People don’t want them anymore. Given the camera enforcement, combined with spiteful penalties for minor transgressions, you can see why people aren’t so interested in buying ‘drivers cars’ anymore.Capri owners are old men with hairy chests, white hairy chests probably these days. Can't imagine any of these people are the target market for the EV Capri.
It's a shame though, the market is screaming out for an interesting coupe from a blue collar brand like Ford. It would have to be an EV, but imagine if they built a Tesla model 3 style rival named the capri, now that may have been good.
Those that want something interesting, hanker after something properly exotic or something from Porsche.
There are no ‘blue collar’ coupes anymore. Toyota tried the Supra and the Gr86 sold a little but nowhere near as much as the GR Yaris.
Don’t know if Ford still sell the Mustang but you don’t see many on the road. Vauxhall, Renault, Peugeot don’t make a coupe anymore. Alpine tried but the A110 is a niche product and sold in tiny numbers.
The same applies to sports cars. The MX5 continues but the Boxster is about to die. You don’t see them in near the numbers that you used to. I see barely any post 2020.
The world wants suv and has done for some time. Automatic, CarPlay and ideally not old enough to require an MOT.
LuS1fer said:
I saw my first, last week, in Málaga. It looked quite elegant, in black and is better looking than most SUVs out there, especially VWs
However, as soon as you see CAPRI, you automatically think "Oh no it isn't" and I think Ford have suffered a lot of unnecessary negativity from that pushback. More resistance, given the Explorer has been relatively uncontentious.
They would have been far better off calling it something else although much of their back catalogue is too cheesy or low rent ( Zephyr, Zodiac, Granada, Scorpio).
It would have been a carefully calculated PR move. It was bound to upset the 50 and 60 something crowd, but generate a load of press attention in the process. The actual buyers are likely to be 30 something, young family types who won’t have any emotional attachment to the old Capri. However, as soon as you see CAPRI, you automatically think "Oh no it isn't" and I think Ford have suffered a lot of unnecessary negativity from that pushback. More resistance, given the Explorer has been relatively uncontentious.
They would have been far better off calling it something else although much of their back catalogue is too cheesy or low rent ( Zephyr, Zodiac, Granada, Scorpio).
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