Harsh reality of car video channels
Discussion
Very insightful commentary from JayEmm, the man who can't say no to a loud Hawaiian shirt, regarding the fate of Carfection et al. I have a new appreciation for the many fantastic film productions that we all have access to.
Why Carfection Was Doomed To Fail: The Harsh Reality of TV Quality Content on YouTube
https://www.youtube.com/watch?v=z588KOrIxIA
Why Carfection Was Doomed To Fail: The Harsh Reality of TV Quality Content on YouTube
https://www.youtube.com/watch?v=z588KOrIxIA
Interesting.
I was headhunted for DriveTribe some years ago, I wasn't offered the role, but it was interesting to see the numbers and the culture. It would be unfair to go through them here, but they were living in lala land along with trying to engage with fairly unwilling talent.
A shame that CarFection didn't work out.
I was headhunted for DriveTribe some years ago, I wasn't offered the role, but it was interesting to see the numbers and the culture. It would be unfair to go through them here, but they were living in lala land along with trying to engage with fairly unwilling talent.
A shame that CarFection didn't work out.
Apparently it is very easy for production costs to overwhelm revenue. He details the many on-the-ground costs and the sobering reality of how many views are needed just to break even. Of note regarding YouTube, an American "view" garners more revenue to a channel than one originating in the UK.
Bizarre. I was just thinking about Carfection yesterday and why a channel which just achieved a million followers and made top quality content failed shortly after that big milestone.
Some interesting insights in the video including the difference between US and UK audience value.
I must admit I’ve seen only a few of this presenter’s videos. Can be a little Marmite, but that could be said of many content creators. He is consistent, though.
You may also be interested in another recent video of his, where he interviewed Andy Palmer to talk about his journey to becoming Aston’s CEO. I haven’t watched it in full yet, but intend to do so as I admire was Dr Palmer achieved at the behest of the owners..
https://youtu.be/tFDwTJ5h5Qs
Some interesting insights in the video including the difference between US and UK audience value.
I must admit I’ve seen only a few of this presenter’s videos. Can be a little Marmite, but that could be said of many content creators. He is consistent, though.
You may also be interested in another recent video of his, where he interviewed Andy Palmer to talk about his journey to becoming Aston’s CEO. I haven’t watched it in full yet, but intend to do so as I admire was Dr Palmer achieved at the behest of the owners..
https://youtu.be/tFDwTJ5h5Qs
Davil said:
Lovely that Henry has been appearing on Hagerty’s channel recently. Also very high production quality. They also have Jason Cammisa. Great stuff.
Agreed. Henry never does a car review. He creates a well crafted story. Could listen to him and Harry Metcalfe for many many hours.Calinours said:
Any chance of you giving us the abridged version?
Yes.Initial spending, with the expectation of getting more money back.
The basic business principle.
Sometimes spending out, exceeds profit in.
Think we have come across that somewhere before. -
Some YouTube businesses are using costly professional television filming procedures. Excellent quality videos and sometimes achieving a huge number of YouTube views, but often the revenue is not sufficient to recoup the cost of production.
Result - tears.
Davil said:
Lovely that Henry has been appearing on Hagerty’s channel recently. Also very high production quality. They also have Jason Cammisa. Great stuff.
Agreed. Hagerty have done well, Catchpole & Cammisa are my two favorite motoring presenters, it would be interesting to see them do something together, as while they are both extremely knowledgeable and engaging, they have polar different styles. Ah. OK. Thanks Jon.
I agree that Henry Catchpole and Jason Camisa are excellent.
Talking of high production value content (good old fashioned proper TV), wouldn’t it be nice to see Top Gear again use presenters who were actual motoring journalists with actual knowledge of cars (CH excepted).
Love or loath old JC & Co, they at least had credibility, which (again CH excepted) can’t be said of the subsequent parade of ‘celebrities’.
Imagine some revamped TG fronted by Harris, Catchpole & Ed China with periodic features by the likes of Camisa and old hands like Tiff, Quentin and VBH. All that motoring journalistic talent and the BBC choose a game show host and a retired Cricketer patently along for the ride and who clearly doesn’t give a hoot about cars.
I agree that Henry Catchpole and Jason Camisa are excellent.
Talking of high production value content (good old fashioned proper TV), wouldn’t it be nice to see Top Gear again use presenters who were actual motoring journalists with actual knowledge of cars (CH excepted).
Love or loath old JC & Co, they at least had credibility, which (again CH excepted) can’t be said of the subsequent parade of ‘celebrities’.
Imagine some revamped TG fronted by Harris, Catchpole & Ed China with periodic features by the likes of Camisa and old hands like Tiff, Quentin and VBH. All that motoring journalistic talent and the BBC choose a game show host and a retired Cricketer patently along for the ride and who clearly doesn’t give a hoot about cars.
I'm pleased to see that others are enjoying the Camisa and Catchpole videos - I do hope this a partnership they can build on, whether through Hagerty or not.
Savage Geese (Mark and Jack) is another who I think add significant value to the world of car reviews - particularly their technical deepdives.
Though, they are quite clear they will reassess their continuation of the channel in August this year - as the effort and expenditure to develop true quality content is overwhelming them for little reward.
Savage Geese (Mark and Jack) is another who I think add significant value to the world of car reviews - particularly their technical deepdives.
Though, they are quite clear they will reassess their continuation of the channel in August this year - as the effort and expenditure to develop true quality content is overwhelming them for little reward.
Calinours said:
Ah. OK. Thanks Jon.
Love or loath old JC & Co, they at least had credibility, which (again CH excepted) can’t be said of the subsequent parade of ‘celebrities’.
Love or loath old JC & Co, they at least had credibility, which (again CH excepted) can’t be said of the subsequent parade of ‘celebrities’.
Yes, there was a wonderful schoolboy chemistry, between JC, RH & JM, which created much hilarity.
I have an amateur motor racing friend, who probably last told a joke in the 1970s. He did not like the Top Gear fooling about, instead just wanted a car programme, probably with William Woollard's straight faced presenting. For most viewers of the show, supercars and comedy made an interesting and entertaining programme both for car enthusiasts and for others who enjoy slap stick.
Even caravanists might have had a quiet chuckle, while they were being teased.
When leaving the caravan site, towing all that remained of the caravan chassis. "I think that all went quite well."
Do you remember the episode where Bentley (supposedly) refused to supply a car to Top Gear?
The boys instead used a tatty Lada and continually referred to it as the Bentley. -
After they all left the BBC, I watched 20 minutes of Chris Evan's, but couldn't stand any more. Switched off and have never watched Top Gear since.
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