Maybe Mr Strolls ideas won’t be so bad for current owners…
Discussion
As they say, Supply and Demand.
When Mr. Strolls Ultra-Luxury (price) new Sports/GT cars cost £400,000, the buyers searching for £50,000 Pre-owned (second hand) Astons, will probably be a different group of buyers.
Therefore, how many cars available vs how many buyers searching ?
Higher new prices might dissuade existing owners from buying new. If they retain their existing cars, that would reduce supply.
Edited by Jon39 on Thursday 6th April 12:20
Much as I love Aston Martin as a brand, if LS wants to start asking more for his cars, he is going to make them better than they currently are. There are far too many criticisms of their styling, interiors and tech, which often makes justifying an AM difficult. He has to realise that the cars will need to look and feel like they are worth the higher prices we wants. People with silly money to spend on cars are not stupid and so won't be easily fooled into buying very expensive cars that aren't really special.
Even at current prices, Astons are hardly flying out of the door!
Even at current prices, Astons are hardly flying out of the door!
I've felt this is what AM needed to do for a while.
I loved my Vantage...but the whole range was too samey and cramped price wise.
They do need to produce better cars to warrant the premium, but not chasing volume might help.
Getting their brand strategy sorted has been something they've been in dire need of for 20yrs.
Styling has also taken some odd turns lately. Both inside and out. (AM hs a habit of doing that now and then too...not a fan of the DB6 or the Virage as examples).
I loved my Vantage...but the whole range was too samey and cramped price wise.
They do need to produce better cars to warrant the premium, but not chasing volume might help.
Getting their brand strategy sorted has been something they've been in dire need of for 20yrs.
Styling has also taken some odd turns lately. Both inside and out. (AM hs a habit of doing that now and then too...not a fan of the DB6 or the Virage as examples).
Murph7355 said:
Styling has also taken some odd turns lately. Both inside and out. (AM hs a habit of doing that now and then too...not a fan of the DB6 or the Virage as examples).
That's the curse that comes with getting a design just right, and making a great looking car (DB4/5, first gen Gaydon DB's/Vantages) - where do you go from there? Tweak the beautiful design and get criticized for building stuff that looks the same, or bravely/foolhardily go back to the drawing board and risk making an Ugly Betty (you know which ones I'm talking about).Simpo Two said:
The problem perhaps lies in having a fabulous design, but marketing and fashion demand you keep improving it.
I would quite like it if things could stay the same for a while.
Yep...when I was younger I never thought I would understand those retired "classic" car owners, now I think I will become one in the near future I would quite like it if things could stay the same for a while.
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