Aston Martin Q New York Showroom
Discussion
Far more 'flash' than the failed London boutique.
Hope that it will achieve a good flow of new sales.
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One of the article response comments intrigued me.
Don't know what that is all about. -
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The boutique at 8 Dover Stret, London, opened in 2016.
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raceboy said:
Will be popping in when I'm over that way later in the year, see what the barista is like. 
Having seen the type of people shown in the opening ceremony video, posted by Adam, I don't think they would let me in.
LS was not full of 'gangbusters' that night.
When he made his announcement, "Tonight we are here to launch our fantastic DB12", he seemed to be completely disinterested.
It was as if someone had just told him, his dog had died.
AM Leeds is currently being demolished and being completly rebuilt ground up. The building Im told will be two thirds AM and one third Rolls Royce once complete early next year.
Will be interesting to see if its in the same style as above.
Looks increasingly like Ultra Luxury requires a nett worth of 8 figures, and that just a 7 figure wealth is no longer target customers.
Not sure how that fits with the prior target younger demographic who were buying them on PCP deals, but….
Will be interesting to see if its in the same style as above.
Looks increasingly like Ultra Luxury requires a nett worth of 8 figures, and that just a 7 figure wealth is no longer target customers.
Not sure how that fits with the prior target younger demographic who were buying them on PCP deals, but….
AdamV12V said:
Looks increasingly like Ultra Luxury requires a nett worth of 8 figures, and that just a 7 figure wealth is no longer target customers.
Not sure how that fits with the prior target younger demographic, who were buying them on PCP deals, but….
Not sure how that fits with the prior target younger demographic, who were buying them on PCP deals, but….
You have to laugh.
1st. Following a very successful (record sales) VH period, with mostly middle aged (sometimes called mid-life crisis) customers, many of whom repeatedly bought new Aston Martins, a new strategy was tried.
2nd. "We want new younger, wealthy customers." That did not work out too well, when it was (obviously) discovered that most youngsters are still trying to become wealthy. Managed to shift the batch of unsold Vantages, but that shambles cost Aston Martin £35 million.
3rd. Now turning attention to uber-wealthy customers. I wonder how big that market place might be ?
Can enough $million cars be sold, to achieve the 10,000 sales target ?
For those customers who are in the Koesinegg, Pagini, Rolls Royce sector, would they be interested in an (only) £250,000 DB12 ?
Would they want a 'cheap' Vantage to even remain in the same Ultra-Luxury model range.
Mercedes-Benz have somehow continued to satisfy their S-Class customers, whilst at the same time, selling a huge number of far cheaper
A-Class cars. A brand which is successful in several segments, which I guess is unusual. When VW tried to extend their brand upwards, that did not succeed.
A few aspects there for debate.
I laugh at this stuff, I have a friend who is a chauffeur for a private couple, neither of them drive, but the list of cars in the fleet includes
Rolls Royce Phantom
Rolls Royce Ghost
Audi A8
Mercedes S class
Bentley Flying Spur
So, not an Aston in sight - DBX you would think would be a possible? Apparently never been on the radar, and the family certainly has tremendous wealth, but it takes me to a previous post where with the EV plan, and the lack of anything in the AM lineup that could appeal to people who want to be driven, i wonder why the Lagonda option is not being considered.
I went on a factory tour of landrover years ago when the original defender was ending production, and there was a f type running around in camo. At the time they said sports cars are in decline, and as such they wouldn't be replacing… how right that seems to be.
Rolls Royce Phantom
Rolls Royce Ghost
Audi A8
Mercedes S class
Bentley Flying Spur
So, not an Aston in sight - DBX you would think would be a possible? Apparently never been on the radar, and the family certainly has tremendous wealth, but it takes me to a previous post where with the EV plan, and the lack of anything in the AM lineup that could appeal to people who want to be driven, i wonder why the Lagonda option is not being considered.
I went on a factory tour of landrover years ago when the original defender was ending production, and there was a f type running around in camo. At the time they said sports cars are in decline, and as such they wouldn't be replacing… how right that seems to be.
oilit said:
... I went on a factory tour of landrover years ago when the original defender was ending production, and there was a f type running around in camo. At the time they said sports cars are in decline, and as such they wouldn't be replacing… how right that seems to be.
Yes, we see few sports cars on the roads these days.
Enthusiasts of a 'certain age', still like them though, mostly I guess used as an occasional car.
Chinese MG look as though they are trying to adopt the market space, being vacared by Jaguar.
Perhaps even do a Mazda MX5 and dominate the mid-price sports car market.
Being electric, how could AM make their sports car justify perhaps 4 times the price. The badge I suppose.
As a British motor industry insider said recently.
"The Chinese cars are now quite good. Indeed, some are surprisingly good ."
Jon39 said:
oilit said:
... I went on a factory tour of landrover years ago when the original defender was ending production, and there was a f type running around in camo. At the time they said sports cars are in decline, and as such they wouldn't be replacing… how right that seems to be.
Yes, we see few sports cars on the roads these days.
Enthusiasts of a 'certain age', still like them though, mostly I guess used as an occasional car.
Chinese MG look as though they are trying to adopt the market space, being vacared by Jaguar.
Perhaps even do a Mazda MX5 and dominate the mid-price sports car market.
Being electric, how could AM make their sports car justify perhaps 4 times the price. The badge I suppose.
As a British motor industry insider said recently.
"The Chinese cars are now quite good. Indeed, some are surprisingly good ."
Jon39 said:
Yes, we see few sports cars on the roads these days.
Enthusiasts of a 'certain age', still like them though, mostly I guess used as an occasional car.
Chinese MG look as though they are trying to adopt the market space, being vacared by Jaguar.
Perhaps even do a Mazda MX5 and dominate the mid-price sports car market.
Being electric, how could AM make their sports car justify perhaps 4 times the price. The badge I suppose.
As a British motor industry insider said recently.
"The Chinese cars are now quite good. Indeed, some are surprisingly good ."
dbs2000 said:
I really like the styling on that electric MG. It'll be interesting when the car journalists (not the damn EV car journalists) get to test them.
As I have mentioned before, it now looks possible that China will become dominant in the motor industry.
A repeat of Japan taking over the motorcycle industry in the 1960s perhaps, when long standing British manufacturers were rapidly knocked aside, with their out-dated products. Might have even thought, that electric starters were just for sissy motorcylists.
I think three Chinese car makes are now selling in the UK and many more firms are actively making preparations to sell here. Group dealerships are signing up.
There are now very few pure British motor manufacturers, but a huge number of British employees are still involved in the industry. In the UK, Nissan and Toyota might be fearful.
Your compliment about the design of the MG Cyberster, shows that the Chinese state-owned automaker SAIC Motor, does know what sports car customers want.
Their timing also seems perfect, because the lower cost EV segment is vacant.
RayDonovan said:
Saweep said:
I wrote in another thread that my Bentley dealer admitted after a few prods that they are really, really slow.
Interest rates on finance are killing their business model, basically.
They are quietly offering rather large discounts to shift new metal but it still doesn't seem to be sufficient.
I've also been watching a 458 that has had 22k lopped off the asking price in the last two months; still sitting unsold at the main dealer.
Maybe all these Bentley buyers are sitting tight or maybe they're buying Porsches.
Maybe the Porsche buyers are buying Mercedes.
Only issue is there are fewer and fewer former buyers of each category as you move down through the price pyramid.
The only winners here I can see are the Chinese bottom rung players.
10.4% APR on a new Continental GT V8 AzureInterest rates on finance are killing their business model, basically.
They are quietly offering rather large discounts to shift new metal but it still doesn't seem to be sufficient.
I've also been watching a 458 that has had 22k lopped off the asking price in the last two months; still sitting unsold at the main dealer.
Maybe all these Bentley buyers are sitting tight or maybe they're buying Porsches.
Maybe the Porsche buyers are buying Mercedes.
Only issue is there are fewer and fewer former buyers of each category as you move down through the price pyramid.
The only winners here I can see are the Chinese bottom rung players.
49 month agreement
£50k dipper
£2.6k/month
£125k final payment
5k miles per annum
£177k to drive a potential 20k miles (well, 20,417), so only £8.69 a mile.
£63k in interest if you pay the baloon.
Whether they like it or not, AM's image traditionally has been middle aged 'gentlemen', the James Bond tie-in reinforces this and as mentioned earlier in the thread this was the majority of the VH cars' customer base. Young people want Lamborghini's, Ferrari's and increasingly Porsche's - look at the young youtube influencers and what they drive/promote/pretend to buy. It isn't AM's. McLaren suffers this same fate too, their recent sales figures are dire.
Maybe F1, these new stores and facelifted cars will change the image of the brand but I think there's going to be a limited market for even more expensive versions of the current line-up - although I hope I'm proven wrong.
Jon39 said:
You have to laugh.
1st. Following a very successful (record sales) VH period, with mostly middle aged (sometimes called mid-life crisis) customers, many of whom repeatedly bought new Aston Martins, a new strategy was tried.
2nd. "We want new younger, wealthy customers." That did not work out too well, when it was (obviously) discovered that most youngsters are still trying to become wealthy. Managed to shift the batch of unsold Vantages, but that shambles cost Aston Martin £35 million.
3rd. Now turning attention to uber-wealthy customers. I wonder how big that market place might be ?
Can enough $million cars be sold, to achieve the 10,000 sales target ?
For those customers who are in the Koesinegg, Pagini, Rolls Royce sector, would they be interested in an (only) £250,000 DB12 ?
Would they want a 'cheap' Vantage to even remain in the same Ultra-Luxury model range.
Mercedes-Benz have somehow continued to satisfy their S-Class customers, whilst at the same time, selling a huge number of far cheaper
A-Class cars. A brand which is successful in several segments, which I guess is unusual. When VW tried to extend their brand upwards, that did not succeed.
A few aspects there for debate.
Aston Martin record sales were 7400 in 2007
This year the company is on track to sell (and I mean not genuinely sell, not make to fill up dealer inventory) 6,600 cars and at much higher margins.
I don’t doubt that with the growth in China and US that the 10,000 target might also be achievable (and again at much higher margins than AML has seen before).
You lot just need to cheer up and stop being so bleedin’ negative all the time
RobDown said:
This forum still makes me laugh. Everybody is so incredibly miserable on it
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You lot just need to cheer up and stop being so bleedin’ negative all the time
Hear, hear !!! There is a constant stream of criticism and negativity, no matter what Aston say or do. It’s almost as if a certain element are just waiting for the next announcement so that they can voice their displeasure and annoyance. A small black rectangle on the front of the DB12 is the latest to make someone seemingly foam at the mouth. .
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You lot just need to cheer up and stop being so bleedin’ negative all the time
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