What are Ferrari thinking!!

[The V12 Way]

Just seen this on BBC website, who on earth is going to spend that, completely bonkers

https://www.bbc.co.uk/news/articles/cwy22rddy5no

[Simpo Two]

Saw that too, couldn't believe it. What on earth is wrong with car designers these days?

Perhaps they should have saved the launch until April 1st!

[Super Sonic]

Luce. Ferrari, you cannot be serious! - Page 1 - Supercar General - PistonHeads UK https://share.google/QMqnrEcOuehOStBpL

RE: OMFG: Ferrari Luce kick off new EV era - Page 1 - General Gassing - PistonHeads UK https://www.pistonheads.com/gassing/topic.asp?h=0&...

[snuffy]

What the juddering tittyfk is that abomination?

No one will spend half a million pounds on that, or even half a washer for it.

It can't be for real, surely?

[Zetec-S]

I doubt it's really marketed at middle-aged Brits... it'll probably sell well in other markets with questionable tastes

[Jon39]

Do I remember correctly, that Farrari have previously said, 'None of our customers have ever asked for a battery Ferrari'?

Therefore, who are they expecting to buy this?
Perhaps there are other reasons for this announcement.

Will they insist on first buying two Ferrari F80s, before being eligible to buy the battery Ferrari?
Or, perhaps more likely, Ferrari F80 customers need to first buy two Ferrari battery cars.

[Minglar]

Imho I reckon they will sell a shed load of them. For some reason the high prices Ferrari charge for their products rarely seems to put customers off, and although the exterior styling on this one is somewhat challenging, the interior harks back to much simpler times. I think I read it was designed by someone involved with early Apple products? Most Ferrari vehicles look far too angular and odd from certain angles in my eyes, but the demand is still there. If AML could pinpoint their recipe it would be a very good thing indeed. I wonder how much the first Luce in the UK will be up for with TH or someone else? We shall see I guess. BRM.

[Simpo Two]

Jon39 said:

Or, perhaps more likely, Ferrari F80 customers need to first buy two Ferrari battery cars.

It was suggested that was the only way they'd sell any...

Which reminds me, what's the latest on Jaguar's Pink Throbber? Someone said they were going to do an IC version.

Minglar said:

the interior harks back to much simpler times.

Or random objects stuck together?

Edited by Simpo Two on Tuesday 26th May 09:26

[Zetec-S]

Simpo Two said:

Or random objects stuck together?

Edited by Simpo Two on Tuesday 26th May 09:26

I know we like to joke about iPads stuck to dashboards, but usually it isn't meant literally...

[mogg]

For me the interior looks even worse than the exterior !

[Hoofy]

Interior and exterior designed by Pininfarina Duplo.

My favourite modern Ferrari design is the Roma. Which looks like a copy of an Aston Martin.

[nickv12]

Ok - I’ll bite.

I’m not in the market for an SUV.
I don’t aspire to be a Ferrari customer.
BEVs do nothing for me.

But I think this is very cleverly designed. It’s much more complex than first glances suggest. Very Ives. It’s not a Ferrari in a classic sense, but then most Ferraris have been questionable visually since disassociating themselves from Pininfarina.

They are clear it’s for a whole new market. So if it was what everyone expected, it won’t meet that aspiration.

Final prediction - it will be one of the milestone designs that finally makes the industry embrace restrained but considered designs. Universally, cars have become littered with slashed, winglets, etc. it’s time for a revolution. I can’t wait for that.

[Simpo Two]

nickv12 said:

Final prediction - it will be one of the milestone designs that finally makes the industry embrace restrained but considered designs. Universally, cars have become littered with slashed, winglets, etc. it s time for a revolution. I can t wait for that.

I agree that modern 'supercar' design has got too extreme, but there's a still a thing called 'style' they could have tried.

[68Jaybee]

Who knows, in knows in a few years this will look very dashing compared to all the other EVs.

And then where we will be at?

[carguy45]

Remember when you used to pin Ferrari posters to your wall and aspire to own one? That will never happen with the Luce.

Never thought I'd see the day when a Ferrari is less attractive than the likes of a Polestar 5.

[giveitfish]

No kid is pinning pictures of 5 seater family cars on the wall, no matter what the brand.

I think it’s excellent. This is way more desirable than an Urus or Cullinan. It replaces nothing else in the range, so sports car fans are not being denied anything.

The interior is next level and something none of the traditional brands could have got away with.

[Dewi 2]

Zetec-S said:

Simpo Two said:

Or random objects stuck together?

I know we like to joke about iPads stuck to dashboards, but usually it isn't meant literally...

I was very fortunate when choosing my present daily driver.
At least they made some effort to incorporate the two screens (joined together) into the dashboard.
That avoids the now quite common it seems, 'stuck on afterwards' appearance.
There are even quite a few traditional manual switches, although voice control can be used.
With the successor model, a facelift, they lost the plot completely with their dashboard design.

[AC92]

It really is a shocker. It's going to be the porsche model... buy one of these and 3 romas to get the car you want or some nonsense like it. They really have lost the plot.

[AM-DB9]

Did Ferrari hire the design and promo wkers from Jaguar?

[LPH]

Former Ferrari chairman Montezemolo tears the new electric Ferrari “Luce” apart:

“I cannot say what I really think: I would harm Ferrari. We risk the destruction of a legend. So sorry. Take the Prancing Horse off. At least the Chinese won’t copy this car”