Why do we Buy Jags?
Discussion
Hi Guys, I am an automotive design student in my final year of study. For my final degree project I am going to focus on Jaguar. To gain a better idea on what route to take with this project, (i.e the package, is it going to be a 2 seater sports car, or will it be something radicaly different like a hot-hatch?) I would like to find out what attracts you guys, as jaguar owners, to the brand. What you think the brand stands for, and how you would like to see it develop in the future.
Any comments or thoughts that you have will be hugely benificial and well recieved!
Any comments or thoughts that you have will be hugely benificial and well recieved!
I have also constructed a small Survey, its only 9 questions long and all ticky boxes! If you guys could take a tiny amount of time to complete it, id be hugely greatful!
https://www.surveymonkey.com/s/8NKJ382
https://www.surveymonkey.com/s/8NKJ382
I bought my first Jaguar 6 Months ago, it was an aspirational purchase (albeit one that needs to earn it's keep).
I knew I didn't want another item of 'White goods' but something that felt special, was exceptionally quiet with enormous levels of comfort (especially ride comfort) but at the same time had to have some pace. The Jaguar ticked those boxes better than any other brand (that was affordable) as far as I was concerned.
I knew I didn't want another item of 'White goods' but something that felt special, was exceptionally quiet with enormous levels of comfort (especially ride comfort) but at the same time had to have some pace. The Jaguar ticked those boxes better than any other brand (that was affordable) as far as I was concerned.
Janluke said:
Done
Not trying to be smart but
Is there a difference between a large executive saloon and a large luxury saloon?
Couple of typo spelling mistakes you may want to sort
Would a question about new/second hand be useful. I've owned several Jags but never bought new
Good luck
the Xf is Classed as a large Exec saloon, the XJ is a lux saloon, For example. Cheers for filling it in guys! Not trying to be smart but
Is there a difference between a large executive saloon and a large luxury saloon?
Couple of typo spelling mistakes you may want to sort
Would a question about new/second hand be useful. I've owned several Jags but never bought new
Good luck
Done.
However, the questionnaire didn't quite fit the "why I bought a Jaguar" question in my case. I bought my first Jaguar, an S-Type, in 2000 and my second, another S-Type, very early in 2004, and I still have it. Throughout my car buying, I always seem to end up with what might be called a sports saloon: four doors, boot, plenty of BHP, comfort etc, and the 4.2 V8 that I have fits the bill very well.
R.
However, the questionnaire didn't quite fit the "why I bought a Jaguar" question in my case. I bought my first Jaguar, an S-Type, in 2000 and my second, another S-Type, very early in 2004, and I still have it. Throughout my car buying, I always seem to end up with what might be called a sports saloon: four doors, boot, plenty of BHP, comfort etc, and the 4.2 V8 that I have fits the bill very well.
R.
Born in the the early sixties, Jaguars were always seen as stylish. An uncle always ran one so I'd his XJ saloons. Always fancied the looks. After I'd had a GT4 for a couple of years I fancied something completely different and so bought my XJ6 (X300) when I was 34, various friends thought I was mad, half of them had followed suit within 2 years. Bought it 18months old, so someone else had take the first sting of depreciation. I've now had the car for coming on 18 years. Its never let me down, its always been comfortable, I've always loved driving her. She looks great. She's been the cheapest to run car I think I've ever owned (well it you don't count the fuel). Over the years various Jag salesman have tried to get me to replace her "so when are you going to change your car?" to which the reply as always been "When it needs changing".
So in when I got itchy feet but couldn't find anything I liked better, the wife suggested that rather than changing her I bought a classic as well as a toy. Looked a few things, thought about a Virage or a DB6 but while looking at a DB I fell in love with an XK150. So now I have 2 Jags. Want to buy an newish XK (X150) convertible, but don't want to sell XJ. I think I fancy swapping the XK150 for an XK140DHC, but the price of those has gone through the roof in the last year.
So in when I got itchy feet but couldn't find anything I liked better, the wife suggested that rather than changing her I bought a classic as well as a toy. Looked a few things, thought about a Virage or a DB6 but while looking at a DB I fell in love with an XK150. So now I have 2 Jags. Want to buy an newish XK (X150) convertible, but don't want to sell XJ. I think I fancy swapping the XK150 for an XK140DHC, but the price of those has gone through the roof in the last year.
I also like the inverted snobbery of "Old Man's Car" attitude!
Wisdom comes with age! They'll learn!
Nothing cheers an old chap up more than leaving baseball capped GTI drivers in a cloud of dust.
Jaguars, if they are for older drivers, are for those young at heart.
Mercedes for the real old-uns who have given up! IMHO.
Or should that be Honda?
Wisdom comes with age! They'll learn!
Nothing cheers an old chap up more than leaving baseball capped GTI drivers in a cloud of dust.
Jaguars, if they are for older drivers, are for those young at heart.
Mercedes for the real old-uns who have given up! IMHO.
Or should that be Honda?
I always wanted to own a 'proper' jag and the x350 was my last chance so i bought the XJR which i love.
Current jags dont do it for me. I have driven nearly every flavour of XF and also a new XJ and they dont feel very special compared to my XJ. They also have prehistoric computers when compared to my 07 plate XJ and the ergonomics are all wrong , the new steering wheel controls alone would stop me from buying one.
Its a damn shame as I was aiming to buy an XKR next but will have to look at other marques.
Current jags dont do it for me. I have driven nearly every flavour of XF and also a new XJ and they dont feel very special compared to my XJ. They also have prehistoric computers when compared to my 07 plate XJ and the ergonomics are all wrong , the new steering wheel controls alone would stop me from buying one.
Its a damn shame as I was aiming to buy an XKR next but will have to look at other marques.
It's a complicated question if you're asking about the marque as it was as opposed to the recent types.As a comparison many/most of the older types ( at least the performance models ) could be turned into something that was/is at home on a race circuit as it is on the road which I don't think applies to the latest types.Then there's the styling differences.IE the modern Jaguar is arguably a different type of car aimed at a different type of buyer.
Lot's of reasons.
My dad owned dozens of cars when I was a young kid but the white Mk2 with red leather made a huge and lasting impression on me. I was devastated when he sold it.
When I was in my twenties used Jags such as the S type and 420 were relatively cheap and I owned a series of them - all at a few hundred pounds each.
Got my first E-type at 25 - it was either a car or furniture - I was just married.
I've lost count of the number of Jags I've owned since and presently have four classics.
I didn't have much interest in their modern cars during the XJ40 era (not that I could afford one) as I thought they'd lost the plot styling wise but I did own two X300 V12's a bit later which were great cars.
I think they played it too safe with styling until recently and consequently along the way picked up the "old mans" image to some extent.
I got back into modern Jags with an XF S diesel and thought it was a fantastic bit of kit. I've subsequently owned a used XKR 5.0 and an XJR (2003 with 11k miles, I loved that car).
To summarise. The early cars appealed to me because they were beautiful looking, fast and affordable. Opening the bonnet to that XK engine - what a masterpiece to make it look so good.
More recent cars appeal because I think they've recaptured the style and performance along with reliability.
My dad owned dozens of cars when I was a young kid but the white Mk2 with red leather made a huge and lasting impression on me. I was devastated when he sold it.
When I was in my twenties used Jags such as the S type and 420 were relatively cheap and I owned a series of them - all at a few hundred pounds each.
Got my first E-type at 25 - it was either a car or furniture - I was just married.
I've lost count of the number of Jags I've owned since and presently have four classics.
I didn't have much interest in their modern cars during the XJ40 era (not that I could afford one) as I thought they'd lost the plot styling wise but I did own two X300 V12's a bit later which were great cars.
I think they played it too safe with styling until recently and consequently along the way picked up the "old mans" image to some extent.
I got back into modern Jags with an XF S diesel and thought it was a fantastic bit of kit. I've subsequently owned a used XKR 5.0 and an XJR (2003 with 11k miles, I loved that car).
To summarise. The early cars appealed to me because they were beautiful looking, fast and affordable. Opening the bonnet to that XK engine - what a masterpiece to make it look so good.
More recent cars appeal because I think they've recaptured the style and performance along with reliability.
Edited by mph on Tuesday 10th December 21:19
Bought my XF just over a year ago new. It's been a superb car with only a couple of rattles sorted under warranty. I chose it as I like a premium car, and anything German is just too clinical these days. It's also been at the garage less than any of my German cars. It has a style that German marques will get nowhere near.
mph said:
Lot's of reasons.
I think they played it too safe with styling until recently and consequently along the way picked up the "old mans" image to some extent.
If I remember, back a bit Jaguar got criticism from the USA for modernising.I think they played it too safe with styling until recently and consequently along the way picked up the "old mans" image to some extent.
Edited by mph on Tuesday 10th December 21:19
When they fitted the electronic dash for instance they got feedback like "If I wanted a digital dash I'd buy a Datsun"
Could this have led Jaguar to be more conservative for their largest market sake?
mph said:
Lot's of reasons.
My dad owned dozens of cars when I was a young kid but the white Mk2 with red leather made a huge and lasting impression on me. I was devastated when he sold it.
When I was in my twenties used Jags such as the S type and 420 were relatively cheap and I owned a series of them - all at a few hundred pounds each.
Got my first E-type at 25 - it was either a car or furniture - I was just married.
I've lost count of the number of Jags I've owned since and presently have four classics.
I didn't have much interest in their modern cars during the XJ40 era (not that I could afford one) as I thought they'd lost the plot styling wise but I did own two X300 V12's a bit later which were great cars.
I think they played it too safe with styling until recently and consequently along the way picked up the "old mans" image to some extent.
I got back into modern Jags with an XF S diesel and thought it was a fantastic bit of kit. I've subsequently owned a used XKR 5.0 and an XJR (2003 with 11k miles, I loved that car).
To summarise. The early cars appealed to me because they were beautiful looking, fast and affordable. Opening the bonnet to that XK engine - what a masterpiece to make it look so good.
More recent cars appeal because I think they've recaptured the style and performance along with reliability.
cheers for all the feed back guys, its been seriously usefull, really appreciate it! MPH, personaly I feel that your right on the money with everything you have said. Im just envious you where able to own an E-type at 25! My dad owned dozens of cars when I was a young kid but the white Mk2 with red leather made a huge and lasting impression on me. I was devastated when he sold it.
When I was in my twenties used Jags such as the S type and 420 were relatively cheap and I owned a series of them - all at a few hundred pounds each.
Got my first E-type at 25 - it was either a car or furniture - I was just married.
I've lost count of the number of Jags I've owned since and presently have four classics.
I didn't have much interest in their modern cars during the XJ40 era (not that I could afford one) as I thought they'd lost the plot styling wise but I did own two X300 V12's a bit later which were great cars.
I think they played it too safe with styling until recently and consequently along the way picked up the "old mans" image to some extent.
I got back into modern Jags with an XF S diesel and thought it was a fantastic bit of kit. I've subsequently owned a used XKR 5.0 and an XJR (2003 with 11k miles, I loved that car).
To summarise. The early cars appealed to me because they were beautiful looking, fast and affordable. Opening the bonnet to that XK engine - what a masterpiece to make it look so good.
More recent cars appeal because I think they've recaptured the style and performance along with reliability.
Edited by mph on Tuesday 10th December 21:19
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