Such activity must be a threat to western car makers
Such activity must be a threat to western car makers
Author
Discussion

Jon39

Original Poster:

14,677 posts

169 months

Saturday 23rd May
quotequote all

£107,000




£40,000



Trevor555

5,256 posts

110 months

Saturday 23rd May
quotequote all
Yes, interesting times ahead.

I've driven a few chinese cars now, and the interior quality looks good.

But until they give us a button to turn off all the driver aids, bings & bongs, I couldn't own one.

The Omoda 9 was a lovely thing, as was the BYD seal, and the Kia EV9..

If these brands do go more upmarket, at less than half the price of a Rangey, a threat to be sure.

Wills2

28,848 posts

201 months

Saturday 23rd May
quotequote all

I'm not sure it will do that much damage, great for those with 40k to spend that have a want for a large SUV but if you want a Range Rover and can afford one you want a Range Rover IMO.

They will certainly be popular in that price bracket though and on the salary sacrifice lists.






akadk

1,597 posts

205 months

Saturday 23rd May
quotequote all
Depends in which market

Zero Chinese cars in the us

TGCOTF-dewey

7,601 posts

81 months

Saturday 23rd May
quotequote all
akadk said:
Depends in which market

Zero Chinese cars in the us
That was the same for Japanese cars not that long ago.

GetCarter

30,988 posts

305 months

Saturday 23rd May
quotequote all
China .Gov subsidising car makers to destroy other car makers.

It's a cunning plan that will probably work, as nobody has the funds (or the political autonomy) to do the same.

Terminator X

20,072 posts

230 months

Saturday 23rd May
quotequote all
If Temu did Land / Range Rover.

TX.

LRDefender

638 posts

34 months

Saturday 23rd May
quotequote all
GetCarter said:
China .Gov subsidising car makers to destroy other car makers.

It's a cunning plan that will probably work, as nobody has the funds (or the political autonomy) to do the same.
Surely the consumer having choice is a good thing? With the cost of living as it currently is, can we blame anyone for choosing a cheaper option?

We had a similar scenario with Japanese cars in the olden days, then South Korean cars more recently. Should the consumer bet allowed to decide or should we expect the government to intervene?

WH16

8,194 posts

244 months

Saturday 23rd May
quotequote all
It depends entirely on what the customer wants. If they are happy with something which just looks a bit like a Land Rover there are already plenty of other options, and have been for some time. I suspect at £40k this is more likely to impact the sales numbers of GLAs, X3s, Jukes and Qashqais rather than LR/RRs

I'd be surprised it the Temu version has a low-range transfer box, and can tow 3500kg. There will still be people who want the real-deal.

the tribester

2,872 posts

112 months

Saturday 23rd May
quotequote all
akadk said:
Depends in which market

Zero Chinese cars in the us
No Volvos?

Jon39

Original Poster:

14,677 posts

169 months

Saturday 23rd May
quotequote all

LRDefender said:
Surely the consumer having choice is a good thing? With the cost of living as it currently is, can we blame anyone for choosing a cheaper option?

We had a similar scenario with Japanese cars in the olden days, then South Korean cars more recently. Should the consumer bet allowed to decide or should we expect the government to intervene?

That is exactly the point. I don't think the senario is similar.

When the Japanese entered the British market, both motorcycles and cars, their selling point was a better product.
Their new motorcycle standard equipment featured; electric self starters instead of kick start, rear mirrors, flashing indicators and others items that I cannot remember.
Japanese cars had radios; heaters and other standard equipment. Can you believe that some UK and German cars at that time, came without heaters or radios?

The Chinese sales pitch now is not a necessarily a better product, but a far lower price. A very different tactic. I leave you to decide how setting a low price has been possible.

Low prices certainly work. Look how quickly some Chinese brands have achieved a significant market share, from a standing start in 2025.
Do 80% of private new car 'buyers' really use PCP?
UK consumers seem to worship 'low monthlies' now. Little interest in ownership, just the question - can I afford the monthly amount to have a new car to use.
Some car advertisements only seem to quote the deposit and monthly cost. No clear mention of retail price.


LRDefender

638 posts

34 months

Saturday 23rd May
quotequote all
Jon39 said:

LRDefender said:
Surely the consumer having choice is a good thing? With the cost of living as it currently is, can we blame anyone for choosing a cheaper option?

We had a similar scenario with Japanese cars in the olden days, then South Korean cars more recently. Should the consumer bet allowed to decide or should we expect the government to intervene?

That is exactly the point. I don't think the senario is similar.

When the Japanese entered the British market, both motorcycles and cars, their selling point was a better product.
Their new motorcycle standard equipment featured; electric self starters instead of kick start, rear mirrors, flashing indicators and others items that I cannot remember.
Japanese cars had radios; heaters and other standard equipment. Can you believe that some UK and German cars at that time, came without heaters or radios?

The Chinese sales pitch now is not a necessarily a better product, but a far lower price. A very different tactic. I leave you to decide how setting a low price has been possible.

Low prices certainly work. Look how quickly some Chinese brands have achieved a significant market share, from a standing start in 2025.
Do 80% of private new car 'buyers' really use PCP?
UK consumers seem to worship 'low monthlies' now. Little interest in ownership, just the question - can I afford the monthly amount to have a new car to use.
Some car advertisements only seem to quote the deposit and monthly cost. No clear mention of retail price.
Once again, let the consumer decide if the means to ownership works for them. If U.K. consumers aren't worried about how the car companies achieved their cost savings then so be it. We have to ask ourselves, do we want governments meddling in our spending decisions or choice....

The size of the Chinese market has enabled their native car companies to expand and their focus on electric vehicles has left many western car makers behind. When I look at how expensive many traditional car makers products have become I think they're pricing themselves out of their traditional markets. I think Renault/Dacia are well positioned right now but can they overcome the Chinese car makers?

akadk

1,597 posts

205 months

Saturday 23rd May
quotequote all
the tribester said:
No Volvos?
Nope.

Tariffs init

Volvo might be owned by the Chinese but no Chinese made cars are in the us

JLR are going to go after the US market hard as that is where there is loads of money and no Chinese cars

TGCOTF-dewey

7,601 posts

81 months

Sunday 24th May
quotequote all
akadk said:
the tribester said:
No Volvos?
Nope.

Tariffs init

Volvo might be owned by the Chinese but no Chinese made cars are in the us

JLR are going to go after the US market hard as that is where there is loads of money and no Chinese cars
?

https://www.grubbsvolvocars.com/new-inventory/inde...

akadk

1,597 posts

205 months

Sunday 24th May
quotequote all
TGCOTF-dewey said:
akadk said:
the tribester said:
No Volvos?
Nope.

Tariffs init

Volvo might be owned by the Chinese but no Chinese made cars are in the us

JLR are going to go after the US market hard as that is where there is loads of money and no Chinese cars
?

https://www.grubbsvolvocars.com/new-inventory/inde...
Not made in China

There is a 100% tariff on Chinese made cars. It’s not difficult

theposhboy

90 posts

154 months

Wednesday 27th May
quotequote all
It's a knock off at end of day, same as with trainers or sunglasses. It's a product made to look like a luxury item at a cut price. I'm a land rover guy through and through, so long as they make them that's what I Will use.

We need good off road ability and towing capacity. We've tried most alternatives,lost a load of £ and gone back to LR. Only thing I'd expect to really tempt us would be a land cruiser but that doesn't save anything and at end of day isn't a LR

Edited by theposhboy on Thursday 28th May 19:55

catso

16,095 posts

293 months

Friday 5th June
quotequote all
Jon39 said:

Can you believe that some UK and German cars at that time, came without heaters or radios?
BMWs came with no radio as recently as the late '90s.