WH Smith's new logo

[snuffy]

Who on earth came up with this ?




https://www.dailymail.co.uk/news/article-12903285/...

[Eric Mc]

Looks too much like the NHS logo to me. They might end up having people coming in for their Covid jabs.

[119]

It’s a rebranding trial.

[Jamescrs]

I can't believe they are still going to be honest, especially on the main highstreets, I imagine their stores in travel hubs such as train stations, airports and motorway services do ok.

[Pitre]

Difficult to imagine how some bright young thing in an advertising agency can make a living coming up with that. Jeez.

[Austin_Metro]

Jamescrs said:

I can't believe they are still going to be honest, especially on the main highstreets, I imagine their stores in travel hubs such as train stations, airports and motorway services do ok.

I’ve wondered about this. The high street stores have the feel of Woolworths about them.

[boxst]

Terrible logo.

They made £146m in profit this year so they are still doing okay. I’m surprised as much as the people above - but I guess people still buy magazines and they have extended to toys, stationary and video games.

[abzmike]

Every expense spared.

[judas]

A desperately dull re-brand by committee if ever there was one.

[Simpo Two]

Looks like three letters typed out in Arial.

Hopefully they didn't pay anything for it, because even the most talentless member of staff could have done it. Or has a branding agency swapped a cartload of horsest for £1M?

[Eric Mc]

Maybe they used AI?

[the-norseman]

abzmike said:

Every expense spared.

In reality that design probably cost them millions.

[Zetec-S]

Austin_Metro said:

Jamescrs said:

I can't believe they are still going to be honest, especially on the main highstreets, I imagine their stores in travel hubs such as train stations, airports and motorway services do ok.

I’ve wondered about this. The high street stores have the feel of Woolworths about them.

This

The one on our local high street looks very tired. I believe they've cut back on their investment in these stores and it definitely shows, I can't see them improving any time soon.

[Truckosaurus]

You'd think there would be more mileage in rebranding to 'Smiths' as that's what everyone calls them - much like how WIlkinsons rebranded to Wilko - although that didn't end so well.

As mentioned above they survive on the success of the train/airport/service station branches, and I suspect the High Street branches that remain are ones they own the building or pay minimal rent - my local one closed a while back with the Post Office section reopening as a family run business with just enough floor space for a small queue.

[2 sMoKiN bArReLs]

Austin_Metro said:

Jamescrs said:

I can't believe they are still going to be honest, especially on the main highstreets, I imagine their stores in travel hubs such as train stations, airports and motorway services do ok.

I’ve wondered about this. The high street stores have the feel of Woolworths about them.

I wonder if the brains that shut many post offices & opened them in WH Smith did a full risk assessment. Looks like a bit of a dodgy plan to me!

[eliot]

2 sMoKiN bArReLs said:

I wonder if the brains that shut many post offices & opened them in WH Smith did a full risk assessment. Looks like a bit of a dodgy plan to me!

probably a masterstroke - post office get to close more branches and not be blamed for it

[bigpriest]

That design isn't going to work well for localities with longer names.

[TotalControl]

That's honestly awful.

I think the selling of stationary/envelopes etc and post office within stores is actually pretty good, for the time being. Most times in the Town Centre, it's the only place to go.

[redrabbit29]

Is this not one of those deliberately bad things so everyone gets talking?

I've been on the WHSmith website 3 times this week seeing if it's on there.

Prior to this story I don't think I'd ever been on their site before. Anyone else even thought of WHSmith, read about them or spoke about them before this week?

[fourstardan]

snuffy said:

Who on earth came up with this ?




https://www.dailymail.co.uk/news/article-12903285/...

Is this the logo for the administrators