Hoping for some feedback from the community
Discussion
A couple of years ago I started a passion project called Madlows - a modified car marketplace. Over the years it's become quite active, with hundreds of visitors everyday - but I am lacking on the number of cars being posted. Normally get 1 or 2 a week. Would appreciate if people can see anything on the site that doesn't inspire trust?
Jim on the hill said:
Looks pretty cool, site looks alright to me and seems to just link you with the seller directly which inspires trust.
Name is a bit weird but doesn't look dodgy I just don't get it.
Hope it takes off for you.
Thanks Jim. The name was only ever meant to be temporary, but here it is - two years later.Name is a bit weird but doesn't look dodgy I just don't get it.
Hope it takes off for you.
The link is https://madlows.co.uk/sellmodifiedcar
I'd change the name if it were me!
madlows has a bargain basement clearance shop ring to it - MAD LOWS - I'd go there expecting to find discount goods are low prices, not modified cars.
Other than that, I think it looks fairly professional, could do with some more cars on there, which would make it feel more legit - but you know that anyway.
madlows has a bargain basement clearance shop ring to it - MAD LOWS - I'd go there expecting to find discount goods are low prices, not modified cars.
Other than that, I think it looks fairly professional, could do with some more cars on there, which would make it feel more legit - but you know that anyway.
+1 for a name change.
Nothing really wrong with the site, which looks professional and works well on desktop and mobile. One thing I'd add is a 'Private' or 'Trade' flag for each ad, and then include it in the filters.
I suspect that between the big players and specialist forums, there's plenty of competition for attracting listings. But your site does occupy a niche. How much promotion have you done to raise its profile?
Also, what's the revenue model, if people can list for free?
Nothing really wrong with the site, which looks professional and works well on desktop and mobile. One thing I'd add is a 'Private' or 'Trade' flag for each ad, and then include it in the filters.
I suspect that between the big players and specialist forums, there's plenty of competition for attracting listings. But your site does occupy a niche. How much promotion have you done to raise its profile?
Also, what's the revenue model, if people can list for free?
Motorman74 said:
I'd change the name if it were me!
madlows has a bargain basement clearance shop ring to it - MAD LOWS - I'd go there expecting to find discount goods are low prices, not modified cars.
Other than that, I think it looks fairly professional, could do with some more cars on there, which would make it feel more legit - but you know that anyway.
Yeah, I've been thinking about a name change too. It was only ever supposed to be temporary and here I am two years later lol.madlows has a bargain basement clearance shop ring to it - MAD LOWS - I'd go there expecting to find discount goods are low prices, not modified cars.
Other than that, I think it looks fairly professional, could do with some more cars on there, which would make it feel more legit - but you know that anyway.
C69 said:
+1 for a name change.
Nothing really wrong with the site, which looks professional and works well on desktop and mobile. One thing I'd add is a 'Private' or 'Trade' flag for each ad, and then include it in the filters.
I suspect that between the big players and specialist forums, there's plenty of competition for attracting listings. But your site does occupy a niche. How much promotion have you done to raise its profile?
Also, what's the revenue model, if people can list for free?
Good shout on the flags - I'll add that in.Nothing really wrong with the site, which looks professional and works well on desktop and mobile. One thing I'd add is a 'Private' or 'Trade' flag for each ad, and then include it in the filters.
I suspect that between the big players and specialist forums, there's plenty of competition for attracting listings. But your site does occupy a niche. How much promotion have you done to raise its profile?
Also, what's the revenue model, if people can list for free?
Not a crazy amount of promotion but we perform well on Google, you can find us in spot number 1 for keywords tied to buying. But you're right, the competition for selling is crazy so it's hard to get infront of sellers.
It's free to list, but a premium listing is £9.99 and gets better visibility.
Couple of thoughts...
Do you have any search tracking to give you an idea of the split on visitors as to who is looking to buy and who is looking to list?
How successful is the website at selling the cars that do get listed?
If it is (hopefully so) then you should be talking about that on the landing page, x% cars sell within 48 hours of listing, type of thing. There's not much to go for other than it being free, so as a seller why put the time and effort into a random website to get the car listed unless you have some calls to action saying it will be a success.
I haven't been through your signup/listing process so presume it is very slick and as easy as can be? You want to the least amount of clicks to get the car listed.
Do you have any search tracking to give you an idea of the split on visitors as to who is looking to buy and who is looking to list?
How successful is the website at selling the cars that do get listed?
If it is (hopefully so) then you should be talking about that on the landing page, x% cars sell within 48 hours of listing, type of thing. There's not much to go for other than it being free, so as a seller why put the time and effort into a random website to get the car listed unless you have some calls to action saying it will be a success.
I haven't been through your signup/listing process so presume it is very slick and as easy as can be? You want to the least amount of clicks to get the car listed.
lewism1 said:
A couple of years ago I started a passion project called Madlows - a modified car marketplace. Over the years it's become quite active, with hundreds of visitors everyday - but I am lacking on the number of cars being posted. Normally get 1 or 2 a week. Would appreciate if people can see anything on the site that doesn't inspire trust?
If you already have visitors but not many listings, the issue might be the friction for people who want to post cars. Many marketplaces grow only after making the listing process extremely simple. If someone needs too many steps, verification, or unclear pricing, they just leave. Another thing that helps is showing activity on the platform. If users see only one or two fresh posts a week, it can feel inactive even if traffic exists. Sometimes early marketplaces seed listings themselves or partner with a few small dealers just to create momentum. Once people see more cars already there, trust usually improves on its own.M1AGM said:
Couple of thoughts...
Do you have any search tracking to give you an idea of the split on visitors as to who is looking to buy and who is looking to list?
How successful is the website at selling the cars that do get listed?
If it is (hopefully so) then you should be talking about that on the landing page, x% cars sell within 48 hours of listing, type of thing. There's not much to go for other than it being free, so as a seller why put the time and effort into a random website to get the car listed unless you have some calls to action saying it will be a success.
I haven't been through your signup/listing process so presume it is very slick and as easy as can be? You want to the least amount of clicks to get the car listed.
Hey, thanks for that! Tracking the success of cars being sold is tricky, as communication is held off-site so unless the seller tells me they sold through the site, then we don't know. Over the last two years, we've been able to confirm just shy of 500 sales through the site.Do you have any search tracking to give you an idea of the split on visitors as to who is looking to buy and who is looking to list?
How successful is the website at selling the cars that do get listed?
If it is (hopefully so) then you should be talking about that on the landing page, x% cars sell within 48 hours of listing, type of thing. There's not much to go for other than it being free, so as a seller why put the time and effort into a random website to get the car listed unless you have some calls to action saying it will be a success.
I haven't been through your signup/listing process so presume it is very slick and as easy as can be? You want to the least amount of clicks to get the car listed.
In terms of the split, it's around 90% buyers and 10% sellers - so you're right that I do need to explain the benefits more clearly to sellers.
cronie007 said:
If you already have visitors but not many listings, the issue might be the friction for people who want to post cars. Many marketplaces grow only after making the listing process extremely simple. If someone needs too many steps, verification, or unclear pricing, they just leave. Another thing that helps is showing activity on the platform. If users see only one or two fresh posts a week, it can feel inactive even if traffic exists. Sometimes early marketplaces seed listings themselves or partner with a few small dealers just to create momentum. Once people see more cars already there, trust usually improves on its own.
I've begun the process of engaging with some small dealers - most the feedback I get is that they don't have time to list on another platform. So I'm working on integrating with some of the multi-listing feed tools.lewism1 said:
M1AGM said:
Couple of thoughts...
Do you have any search tracking to give you an idea of the split on visitors as to who is looking to buy and who is looking to list?
How successful is the website at selling the cars that do get listed?
If it is (hopefully so) then you should be talking about that on the landing page, x% cars sell within 48 hours of listing, type of thing. There's not much to go for other than it being free, so as a seller why put the time and effort into a random website to get the car listed unless you have some calls to action saying it will be a success.
I haven't been through your signup/listing process so presume it is very slick and as easy as can be? You want to the least amount of clicks to get the car listed.
Hey, thanks for that! Tracking the success of cars being sold is tricky, as communication is held off-site so unless the seller tells me they sold through the site, then we don't know. Over the last two years, we've been able to confirm just shy of 500 sales through the site.Do you have any search tracking to give you an idea of the split on visitors as to who is looking to buy and who is looking to list?
How successful is the website at selling the cars that do get listed?
If it is (hopefully so) then you should be talking about that on the landing page, x% cars sell within 48 hours of listing, type of thing. There's not much to go for other than it being free, so as a seller why put the time and effort into a random website to get the car listed unless you have some calls to action saying it will be a success.
I haven't been through your signup/listing process so presume it is very slick and as easy as can be? You want to the least amount of clicks to get the car listed.
In terms of the split, it's around 90% buyers and 10% sellers - so you're right that I do need to explain the benefits more clearly to sellers.
Disclaimer I am not a marketeer not that anyone would think I am lol.
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