Cold Calling
Author
Discussion

Sam_r

Original Poster:

2,379 posts

251 months

Monday 27th February 2006
quotequote all
Has anyone got any advice on this?

Any tips that work for you?

I sell to retailers. I start by calling and asking if they mind if I send catalogues for them to look at. Not many people say that they do mind. I then follow u with a call few days later to make sure that they have received them and see what their thoughts are.

I'm only young and have never had training in sales although I don't do too bad. ( been doing it for 2 years now)

Any advice from you older and wiser sales people

Sam.

Broccers

3,237 posts

276 months

Monday 27th February 2006
quotequote all
Sam_r said:
I start by calling and asking if they mind.....


I'd advise not giving them the choice.

Identify who the buyer is via phone / cold call and send your bumf.

lanan

814 posts

251 months

Monday 27th February 2006
quotequote all
Broccers said:
Sam_r said:
I start by calling and asking if they mind.....


I'd advise not giving them the choice.

Identify who the buyer is via phone / cold call and send your bumf.

Good advice.
"Good morning, could you tell me who is responsible for purchasing your xyzs..........Thank you, could you put me thru' please". That way, you can call back later and get the man, receptionists can be the barrier or the connector.
"Good morning mr hardbuyer, I believe you are responsible for...blah.blah...blah
But if you are still doing it after 2 yrs, you can't be half bad.

mrandy

828 posts

241 months

Monday 27th February 2006
quotequote all
i cold call on the phone once a week to set up appointments ,i think it depends what industry you are selling to or in,it may seem strange but i actually tell people this is a sales call and then they usually give me some time.
I hate those robots that ring up and just try and talk from a script over you ,just doesnt work with me,as above if ou have been at it two years you are either very patient or very good or both

Ask your manager to send you on a sales course the right ones are very worth while

SAM_R

Original Poster:

2,379 posts

251 months

Monday 27th February 2006
quotequote all
I dont like reading from a script so to speak and the main way I get a sale is either getting the buyer to LOOK and take time to compare to their current suppliers , prices, product etc (we are by far better and so they buy) and secondly building up a relationship with the buyer. ooo eerr lol Getting them to like me makes it very easy.

With regards to a training course I would like to learn! That's the reason I'm here.... I dont have a manager or someone to tell me what to do / say. I work in a family business and have a big say in what happens there. (Although i'm not very experianced .sp.)

Any advice on what training courses / books / etc?

mattley

3,030 posts

245 months

Monday 27th February 2006
quotequote all
Sam_r said:
I sell to retailers. I start by calling and asking if they mind if I send catalogues for them to look at. Not many people say that they do mind.


Then you're doing it right.

SAM_R

Original Poster:

2,379 posts

251 months

Monday 27th February 2006
quotequote all
It's very easy to say ''no I don't mind'' Instead of actually saying '' well hold on a minute - yes I do mind blah blah''

But yeah, thanks!

Broccers

3,237 posts

276 months

Monday 27th February 2006
quotequote all
SAM_R said:
It's very easy to say ''no I don't mind'' Instead of actually saying '' well hold on a minute - yes I do mind blah blah''

But yeah, thanks!


You need to learn about open and closed questions

smallend

431 posts

260 months

Tuesday 28th February 2006
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Do a search for 'Ari Galper' on Google - He has some great concepts for improving your technique
Good luck!

Davel

8,982 posts

281 months

Tuesday 28th February 2006
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Hi Sam

I think that you're doing it just about right, so long as you don't make it sound like you're reading a script.

Simply, as you seem to be doing anyway, ask who the relavant buyer is, speak to them if you can and follow it up with a brochure.

By all means ring a short while later to ask for comments.

I hate pressure selling espcially from know-alls high pressure types and so, in my case anyway, you'd get my vote!

deva link

26,934 posts

268 months

Wednesday 1st March 2006
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As others have said, after 2 yrs you must be OK at this. Best to find your own patter that works, rather than using someone else's, but courses, books, info on the net etc, often provide little tips / angles that can be useful.
Find out the things that really motivate your customers (perhaps by asking customers that you get on well with) and work those points into your calls.

I've cold called people for 25 yrs - been on lots of courses, read lots of books, and it's easy to dismiss them but they're worthwhile even if only 10% of the content is relevant.
I always say up front what I want, I also ask if it's a good time to call - some people say no, so you can ask when would be better, other people say OK for 2 mins, then talk for 20.

Open questions, that can't be answered with Yes/No (ie who, what, when, where, why) is good advice, although I would say don't try to be too clever with people, especially if you're trying to build a relationship that will lead to repeat business.



>> Edited by deva link on Wednesday 1st March 10:54