Shoving stuff through letterboxes?
Discussion
What are the legalities about leaflet dropping houses?
Enough people seem to stick stuff through our door - takeaway companies, Kleeneze, a big wodge of leaflets every wednesday, special offers 'hand delivered' by Royal Mail.
I have just started out on a new venture working for Usborne Books and also a company called Busy Fingers and am wanting to do some advertising locally, but don't know if there are any regulations affecting this kind of practice - what about the people on the mail preference thing? I'm sure as heck that Baba Alf's authentic chinese takeaway or whatever it is hasn't consulted that before shoving a menu through every letterbox within 40 miles, but you can guaranteee if anyone is going to get complained about, it will be me!
Enough people seem to stick stuff through our door - takeaway companies, Kleeneze, a big wodge of leaflets every wednesday, special offers 'hand delivered' by Royal Mail.
I have just started out on a new venture working for Usborne Books and also a company called Busy Fingers and am wanting to do some advertising locally, but don't know if there are any regulations affecting this kind of practice - what about the people on the mail preference thing? I'm sure as heck that Baba Alf's authentic chinese takeaway or whatever it is hasn't consulted that before shoving a menu through every letterbox within 40 miles, but you can guaranteee if anyone is going to get complained about, it will be me!
I'd beg to differ on a small point. We have a "look local" A5 size advertising mag that drops through the door every month which has details of local businesses and what they do. It certainly doesn't go in the bin, it normally gets kept for a few months especially if there is a business we might be interested in.
The one thing I would say is that the leaflets that come with it do get chucked. I think this magazine only works because it is about local businesses, I want to give custom to local businesses in my area, the adverts from businesses with non-local roots I go out of my way to ignore.
Just my 2p.
The one thing I would say is that the leaflets that come with it do get chucked. I think this magazine only works because it is about local businesses, I want to give custom to local businesses in my area, the adverts from businesses with non-local roots I go out of my way to ignore.
Just my 2p.
AFAIK, there aren't any legalities concerning it, though doing leaflets during "sociable" hours is probably advisable!
From my experience, it was a lot of work for not a lot of return - some people get seriously miffed, and will open their door and stand outside loudly tearing up the leaflet to make the point. It also seriously hurts if a dog bites you also.
Distributed about 500 leaflets, got 1 sale, maybe about 3 calls - not a great return on effort.
Probably would've been more cost-effective to place an ad in the paper...
After this experience I now tend to read all the leaflets which come through my door, though I only really bother keeping the takeaway ones...
Rob.
From my experience, it was a lot of work for not a lot of return - some people get seriously miffed, and will open their door and stand outside loudly tearing up the leaflet to make the point. It also seriously hurts if a dog bites you also.
Distributed about 500 leaflets, got 1 sale, maybe about 3 calls - not a great return on effort.
Probably would've been more cost-effective to place an ad in the paper...
After this experience I now tend to read all the leaflets which come through my door, though I only really bother keeping the takeaway ones...
Rob.
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