A question for the Buy to Let guys
Discussion
I have been asked to prepare an advert for a corporate finance broker specialising in the buy to let market. Knowing very little about this area I was hoping I could be pushed in the right direction by the good business folk of PH.
I hope to use the advert to address any fears/needs. So, what fears do you have when it comes to Buy to Let Mortgages? What do you look for in a broker?
I hope to use the advert to address any fears/needs. So, what fears do you have when it comes to Buy to Let Mortgages? What do you look for in a broker?
Look!! Cheap Money!!
You Too Can Get Rich Quick!!
Couple of clipart, bit of fluorescent yellow, Bob's your Uncle.
Easy this advertising malarkey, where's the champers?
Seriously, having looked into this before, suspect the best deals are known to brokers and that's where I'd look first. Those who have access to very good deals already probably wont be in the market for adverts in public. Just my £0.02..
You Too Can Get Rich Quick!!
Couple of clipart, bit of fluorescent yellow, Bob's your Uncle.
Easy this advertising malarkey, where's the champers?
Seriously, having looked into this before, suspect the best deals are known to brokers and that's where I'd look first. Those who have access to very good deals already probably wont be in the market for adverts in public. Just my £0.02..
As with Randle I used a broker on mine simply to save the time and hassle of trying to shave another £20 a month off the repayments so adverts were never much of an interest
If you want to hit the buttons for the public the elements I would concentrate on are (in no particular order):
1. Loan to value ratio (LTV) - usually 85%
2. income to interest cover - target would be 115% because nothing these days makes any higher return at an LTV of 85%
3. lock in, if any
4. arrangement fee and whether it can added to the loan.
Pretty bog standard stuff. The problem is that this has become a saturated market so the differences between the products are small.
If you want to hit the buttons for the public the elements I would concentrate on are (in no particular order):
1. Loan to value ratio (LTV) - usually 85%
2. income to interest cover - target would be 115% because nothing these days makes any higher return at an LTV of 85%
3. lock in, if any
4. arrangement fee and whether it can added to the loan.
Pretty bog standard stuff. The problem is that this has become a saturated market so the differences between the products are small.
WWESTY said:
Errr...surely they should be telling you what their USP's are....???
Its their job to know the market, and yours to create the ad.......isn't it??
Its their job to know the market, and yours to create the ad.......isn't it??
Haven't got the job yet, it's a test as part of the interview process. I have to make an advert, a press release and a mail-out.
dick dastardly said:
WWESTY said:
Errr...surely they should be telling you what their USP's are....???
Its their job to know the market, and yours to create the ad.......isn't it??
Its their job to know the market, and yours to create the ad.......isn't it??
Haven't got the job yet, it's a test as part of the interview process. I have to make an advert, a press release and a mail-out.
you'd better make sure you get the compliance statements correct or the advert will be a total waste for the company
I can put you in touch with some examples if you wish 
dick dastardly said:
Yes please!
email me your address and i'll put some stuff in the post if you like...or you can check out the mortgage arm of my company at www.yourmortgageteam.co.uk ....it will give you a good idea of the compliance requirements
- is the broker an AR or directly authorised? this will change the compliance requirements..
Edited by minimax on Thursday 5th October 09:35
dick dastardly said:
No idea. Thanks for the offer of posting over stuff but as it's got to be with them in the morning I'll just check out your site.
I don't think they want us to go too in depth, the recruitment agency thinks they're just looking for creativity and design skills.
I don't think they want us to go too in depth, the recruitment agency thinks they're just looking for creativity and design skills.
if you know the FSA number of the client I can find out for you whether they are Appointed Reps or Directly Authorised....if you can personalise the compliance bullshit then that should gain you extra brownie points
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