Jaguar Land Rover has spent £2million a new virtual reality facility that will cut down the need for physical prototypes. The company says the aptly-named ‘Virtual Reality Centre’ will significantly speed up product development cycles.
JLR claims the facility is the most advanced in the world and it is capable of simulating vehicle exteriors and interiors. The centre uses cutting-edge projection technology, advanced motion tracking of the user's head and hands and is driven by advanced virtual reality software.
The technology allows designers to create bodywork that appears solid or transparent, all at a resolution that is near photo-realistic. Pixilation is almost impossible to see and the user wears 3-D glasses.
Brian Waterfield, JLR Principal Engineer and Virtual Reality Centre Manager said: ‘Jaguar Land Rover has taken another giant step forward in its thrust for technological advancement; enhancing its design and engineering process to enable quicker, more robust decision making. This facility offers a different level of engineering, one that will help future our products to meet the demand of an ever changing market place.’
![](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 4 3"%3E%3C/svg%3E)
![](data:image/svg+xml,%3Csvg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 1 1"%3E%3C/svg%3E)