Argos Car Finance

They'll be pushing hard next year

By PH Staff / Friday, 21 November 2003 / Loading comments

Argos, the catalogue and High Street stores retailer, is to build on its role as a car loan and insurance provider with a new campaign planned for next year.

Currently only a minor force in motor finance, with only 2,000 people using Argos to fund car buying, the consumer giant will expand the business through its catalogues, shops, direct mail and credit card holders.

David Ogle, general manager of Argos Retail Group's financial service division, is committed to a: "stronger approach" to motor loans and insurance by harnessing these "external processes."

Although Argos claims it has not finalised the marketing details of the campaign, Ogle emphasised: "We don't want to dilute the strength of our core brand. Some of our motor finance growth will come through dealers and the company car/ fleet market."

Funding for new and used cars will be offered within a personal loan band of £1,000 and £21,000. It currently offers loans with a headline 6.9% APR and 11.9%.