Audi A8 Gets First Show Reveal

Audi's new A8 flagship luxury saloon has been revealed at the Detroit show to, er, enraptured murmurs of "it looks a bit like a stretched, overweight Audi A4, doesn't it?"

But despite the undeniable visual similarities with Audi's rather more humble saloon offerings, the third-generation A8 still aims to be the sportiest saloon in its segment.

To help fulfil its sporty promise, all new A8s will get Quattro four-wheel drive and an 8-speed automatic gearbox. Meanwhile, the clever fellows in Ingolstadt have shaved 110kg from the A8's kerb weight, despite the new car having grown in both length and girth.

The first petrol-powered car to arrive will be powered by the familiar 367bhp 4.2-litre V8 from the current car, and will share brochure space with a gutsy 345bhp 4.2-litre V8 turbodiesel. A 247bhp 3.0-litre diesel will also follow on soon after.

An S8 version is rumoured, but it is likely to be powered by a turbocharged V8 rather than the current Lamborghini-sourced V10.

Inside, Audi has deliberately focused on a more 'premium' feel to the A8's cockpit. The result, to these eyes at least, has a rather American feel. Though whether that's more to do with the cream leather, light wood trim combination of the show car or the wide, flat dash (which Audi calls 'spacious styling') it's hard to be sure.

There's the usual gizmo count, too, with LED headlights front and rear, adaptive cruise control, a night vision mode with pedestrian 'marking', and an updated touchscreen MMI infotainment system to name but a few tech highlights.

The new A8 will go on sale in the UK from £54,760. Order books are open now.

You can read the full official Audi press release here




Comments (54) Join the discussion on the forum

  • greggy50 11 Jan 2010

    It just looks like an A4 to me albeit with a far uglier front :/

  • MrTappets 11 Jan 2010

    The A4 already looks too big, so i expect this comes across as even more bloated. I used to like the first A8, when it was stealthy and different, but this... yawn.

    Edited by MrTappets on Monday 11th January 16:45

  • KingJeff 4th 11 Jan 2010

    The lack of creativity and imagination astounds me on this.

    I understand audi keeping to a brand image etc... with common design themes. But come on, this is unbelievable. Almost the whole audi saloon range now looks IDENTICAL to each other barring size.

    At least the BM's and Merc's look different.

    The most boring, unispiring car i have seen in many years

  • leon9191 11 Jan 2010

    I think it looks like a Rover 75 from the side, thing is 75s are a bit old man cool, this isnt.

  • sprinter1050 11 Jan 2010

    I've always had a hankering for a V8 Audi A8- in this version it would have to be the 4.2 TDi.

    However, the patriotic person that I am would probably find it hard to resist a Jaguar XFR in preference & at similar (?) price ?

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