Have you ever wondered about the purity of the original Fiat 500 -- the fact that it's just big enough for two and costs peanuts to run? Now you can build your own.
Fiat is making the most of the iconic nature of the car and is running an online design competition. You can be subtle or you can install every accessory at Halfords and then some -- and leave your results for everyone else to look at. The execution's quite well done.
And the motive? The Italian car company is making the point that it's only 500 days before the new 500 is due.
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