The automotive watch game is big business for certain manufacturers, horological haute couture considered the perfect accompaniment to the latest hypercar. Who can forget the Richard Mille McLaren Senna watch, offered to customers for the price of a 570S? More recently the 911 Targa Heritage Design Edition was launched with the option of a £10k timepiece. And the Ferrari watch collection is as vast as its array of contrast stitch colours.
Now there's another to add to the list: the Jacob & Co. Twin Turbo Furious 300+, a watch that has "captured the essence" of the record-breaking Chiron "in the design as well as the sophisticated technology". No, really. It features a black titanium twin triple-axis tourbillon movement, included in which is a decimal minute repeater and a mono-pusher chronograph. Which makes precious little sense to non-horologists, but we're told the technology promises "to compensate for the effects of gravity on the precision of the movement." The exposed carbon fibre serves a simpler purpose - it mimics the Chiron's use of the same material.
This isn't the first time Jacob & Co. and Bugatti have teamed up, the two having previously created the Epic X Chrono and Twin Turbo Furious. Stephan Winkelmann has gone so far as to say the that Jacob & Co. understands "how every object carrying the Bugatti name has to combine extreme power and the most sophisticated technology with pure luxury and the unmistakable Bugatti aesthetics and elegance". Therefore an agreement to make more watches in future should come as little surprise. Which is handy for prospective customers, because just three of these Twin Turbo Furious 300+ pieces will be made. Making it 10 times rarer than the car itself; the car that cost £4.2m, don't forget...
Quite predictably, Jacob & Co. don't have a price for the Furious 300+, though given previous Bugatti collaborations have cost anything up to half a million it would probably be sensible to begin the guessing there. And no doubt demand will comfortably outstrip supply. The rest of us will just have to stick with the Casios.
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