McLaren has announced its new MP4 12C GT3 car will cost privateer racers £310k plus taxes when sales start next year.
If you're not on the list of 'favoured' customers who'll be getting one of the first 20 cars slated for delivery in 2012 - or if you're just skint like us - feel free to leer at our fabulous new picture gallery instead.
(We're also sharing an interesting video of yesterday's press conference - scroll down to find it.)