Say hello to the Peugeot RCZ, a car that marks 'a dynamic new chapter in the history of Peugeot', according to the blurb that accompanied these first official pics into the PH mailbox.
In fact we've seen bits and pieces of these pics before, as Peugeot sent us cropped versions of the same images back in July, the naughty teases.
What's most striking about the latest announcement is the company's admission that they've been missing a trick by ignoring the performance market in favour of the bland (from a PH perspective at least) middle ground.
"This stunning coupé has been designed to be a special vehicle within the Peugeot range, aimed directly at customers who see their cars as a source of driving enjoyment as well as daily transport," the press release chunters, which we're really quite pleased about even if it does make those of us who enjoy driving sound as though we've all got 'special needs'.
We'll have to wait to drive the RCZ to find out whether Peugeot has genuinely rediscovered its 'mojo', but until then we've got some new tech details to chew over.
The RCZ launch line-up will comprise of three engines, topped by a 200bhp 1.6-litre four-cylinder shared with the Mini Cooper S. The range-topper features twin-scroll turbocharging, direct injection, variable valve lift, and variable valve timing on the intake and exhaust cams.
With a six-speed manual gearbox Peugeot claims a 0-60mph time of 7.6secs, which is hardly going to set your hairdresser on fire.
However, you will get 140mph, and a claimed 39.8mpg on the combined cycle while emitting less than 165g/km of C02, if that's a consideration. Other engine options will include a 156bhp turbocharged 1.6 petrol and a 163bhp 2.0 HDi version.
The RCZ rides on a shared platform from the Peugeot 308, but with a 20mm ride height reduction, a lower anti-roll bar and track widened by 54mm at the front and 72mm at the rear. The COG is 40mm lower too.
The RCZ has a style all its own that's carried over pretty much unchanged from the concept car revealed at Frankfurt two years ago. That means we still get the 'double-bubble' roof (which should appeal to the more prominently-coiffured driver), aluminium 'roof arches', and an active rear spoiler with two positions.
The new coupe will be built at Magna Steyr in Austria, and should cost around £25k for the range-topping 200bhp model putting it head to head with the 197bhp Audi TT. The entry model is likely to come in under £20k.