Pic Of The Week: Volvo 850 BTCC


Quite frankly this photo needs no words. It's a Volvo estate on a race track, and that's reason enough for it to be Picture of the Week; a trip down memory lane to a time when the BTCC was essential viewing and took a primetime slot on weekend TV.

Race 'em on Saturday, sell 'em on Monday was never more apt, but in the heyday of the BTCC it was more a case of race 'em on Saturday, straight to the bodyshop on Monday as nudging and jostling was par for the course. Heroes were made of such names as Cleland, Rydell, Tarquini, Sytner and Rouse.

Earlier thie week the flying 850 was posted on our Facebook page and recieved over 600 likes (and counting) making it more than worthy of inclusion on the homepage. Especially considering the 850 T5 Ad Break we ran on Monday. Volvo openly admitted at the time that the BTCC car was a marketing ploy to show the sportier side of Volvo - and boy did it work. Will we ever see the like again?

Enjoy.

Traditional (4:3)
Computer widescreen (16:10)
TV widescreen (16:9)
Portrait (smartphone, etc)

 

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Comments (64) Join the discussion on the forum

  • loudlashadjuster 29 Mar 2013

    I'm no big fan of their cars, but part of me will always hold Volvo dear for having the chutzpah to race the 850 estate. Almost seems like a "did that actually happen?" thing nowadays.

    Many happy Knockhill memories watching them!

  • doogz 29 Mar 2013

    They only raced it for one season, you can't have that many happy memories of it at Knockhill!

  • dave stew 29 Mar 2013

    loudlashadjuster said:
    I'm no big fan of their cars, but part of me will always hold Volvo dear for having the chutzpah to race the 850 estate. Almost seems like a "did that actually happen?" thing nowadays.

    Many happy Knockhill memories watching them!
    I've had two T5 estates and they are very underrated. Great cars.

  • crosseyedlion 29 Mar 2013

    Have heard some interesting stories about how they won from the guy responsible for the engines. Lets just say...they had a fair bit more power than people thought and it stretched the rules to the absolute limit with their interpretation.

  • 321lightspeed 29 Mar 2013

    The expression was 'Win on Sunday, sell on Monday' coined by the Detroit boys in the 60's. I'm not sure Volvo quite capitalised on it, however it was a memorable bit of kit, and worth reading what TWR did to the engines.

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