March 2001 marked the launch of the P6 and P7, the new high performance tyres
from Pirelli. Using advanced materials and technology, P6 and P7 are designed to
equip a wide range of cars, from high class saloons to the latest generation
sports cars, as well as MPVs.
Manufactured in Pirelli’s factories in Italy, Spain, UK and Germany, a
large proportion of P6/P7 production will be assigned to Original Equipment
sales, underlining how closely the tyres’ development has been integrated with
that of the car manufacturers. The new products have already been approved, or
are in the process of approval, for key models of Audi, BMW, Mercedes-Benz,
Volvo, Fiat, Jaguar, Peugeot and Ford.
P6 is intended for high class saloons, MPVs and estate cars; ride and
acoustic comfort, stress resistance, low rolling resistance, smooth running and
evenness of wear are distinctive qualities.
P7 has been designed predominantly for latest generation sports cars;
performance in the wet, precise cornering, safety during braking and, above all,
lifelong ability to maintain these characteristics introduces a new dimension to
the performance tyre market.
An absolute first for the tyre industry is the inclusion of dedicated
Internet addresses, www.pirellip6.com and www.pirellip7.com, as part of the
respective sidewall inscriptions. The web sites provide on-line information
about the tyres as well as a dealer locator. An innovation to promote openness
and the quality of Pirelli’s relationship with its customers, the two sites
also incorporate announcements concerning competitions and promotions reserved
for P6 and P7 buyers.
With a click, a browser can complete a form and join "Club
Pirelli". The sites currently feature a competition offering participants a
trip for two to the Rally of Finland at the end of August, three "Safe
Driving" courses at the Imola racetrack and 50 sets of tyres – needless
to say, P6 and P7.
