No more of this in Blighty
The British motor show has officially bitten the dust, according to the event's organiser, the Society of Motor Manufacturers and Traders (SMMT).
The SMMT had already scrapped the 2010 edition of the biennial event, but the show will now not be reinstated for 2012, following a consultation with the British motor industry.
"In recent years the show has played a less important role in influencing new car buyers and vehicle manufacturers are focusing their limited resources on events and activities that have a more direct impact on brand awareness and consumer decisions," said SMMT chief executive Paul Everitt.
The show, which was held at ExCeL in London's Docklands in 2006 and 2008, had previously found homes in the NEC in Birmingham, Crystal Palace, Earls's Court and London Olympia.
But although Everitt said that "both the SMMT and the industry are committed to displaying the achievements of the sector and providing our customers with an opportunity to experience the full breadth of models available in the UK," he did not venture any suggestions as to how this could now be achieved...
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