Shinari Concept Shows New Mazda Design Language

You may not know this but you are looking, we're assured by Mazda, at an example of the 'soul of motion'.

That's the translation for 'Kodo', the name for Mazda's brand-new design language, which will make its debut with this, the Mazda Shinari concept, at the Paris motor show in a few weeks time.

Ikuo Maeda, Mazda's chief designer, has said that the show car's look will form the basis for the next generation of Mazdas.

Neither Maeda nor Mazda have gone into more specific details about the production future of the Shinari, however. On the one hand it could morph into the next Mazda 6 family saloon (yawn). Alternatively, it could become something much sportier - an almost-successor to the RX-8, which has been killed-off by Euro5 emissions regulations (significantly less yawn).

We already know that Maeda is keen on Mazda's sporting heritage - he revealed a few months ago that he wants to bring back the RX-7 - so fingers crossed that the four-door, four-seat Shinari coupe makes it to production as something sporty rather than something saloony.

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Comments (62) Join the discussion on the forum

  • mrclav 31 Aug 2010

    I'm loving this (even though some might say the front end is a bit of a Jag rip-off), it definitely is a very agreeable design - let's hope they doesn't dilute it too much... Well done Mazda!

  • Munter 31 Aug 2010

    Slightly less aggressive than the Furai.

  • PhantomPH 31 Aug 2010

    Mazda have a habit of doing this, tho. There have been loads of great looking concepts in recent years (seen a few at various motor shows), but they still produce the dubious-looking Mazda 3 facelifts and the 6...I hate to say it, but at least Citroen are taking their balls in their hands and building some of the designs that people fall in love with.

    What you will see, is a hugely watered down and boring version of this design. This design is faaaar too pretty to make production. smile

  • E31Shrew 31 Aug 2010

    Aston, Jaguar, BMW CS concept...all in one

  • nsmith1180 31 Aug 2010

    Stunning, cant wait to see it in the metal at Paris.

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