The Lexus Collection

Lexus try to stay cool in the face of uncool

By PH Staff / Monday, 16 December 2002 / Loading comments

Alan Partridge drives a Lexus. Not good news for the luxury car maker who would certainly not have picked him as their ideal role model for potential purchasers.

Partridge could actually do a lot of damage to Lexus' reputation with his distinctly uncool character being a far cry from the sophisticated, sharply dressed characters that Lexus would have us believe drive their cars.

They're on the fight back now and with Christmas just around the corner they've selected a range of merchandise to make Lexus cool again.

The new range of leisure clothing, personal accessories, luggage and golfing equipment has been created especially for Lexus by Gurvinda Singh, one of the UK’s foremost young designers.

The range of luggage includes executive cases, travel bags and slimline Italian leather wallets and purses. Among the clothing items are yachting shirts, lightweight jackets, high-performance fleeces and cashmere scarves.

For golfers there is a selection of sports clothing and equipment. The choice of personal accessories includes watches, sunglasses and even Trevor (?!) the Teddy bear, dressed in his own Lexus fleece and trousers.

Man’s best friend can also enjoy the Lexus treatment with a luxury doggie bag containing a leather leash and collar and stainless steel food bowl, and a luxurious double-sided travel blanket.

Lexus are hot on the heels of the other luxury marques with this collection, but it could backfire if Partridge is seen sporting such attire. Order online at www.lexus.co.uk/collection