We have to ask – at what point in a meeting about launching a new executive saloon do you decide to fly it to Russia and stick it in a giant hourglass? Who knows, but that’s what BMW decided to do with its new 7 Series and here we have the video of its unveiling.
Curtains? N’ah, what you really want is hundreds of tiny silver balls filtering through the hourglass to reveal the new uber-saloon in a fetching blue. Why no one decided to drive it through the glass onto red Square to perform a few donuts we do not know. Now that would have been impressive…
There's also a mini interview with BMW Group’s head designer Chris Bangle, where he explains the thinking behind the new car.
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