Its Superbowl Sunday in the US this weekend, and Hyundai is using the event and its massive TV viewing figures as a chance to promote their latest products.
They've made a series of 30-second ads to run in between segments of the TV coverage. Most of them are fairly straight-laced appeals to common-sense and economy, flaunting Hyundai's relative success in America in the past few years (itself probably the reason that the Korean manufacturer can afford to advertise in this prized slot) and a recession-proof finance guarantee.
But one of the ads is clearly aimed at a different part of the brain. The video below shows the 2010 Hyundai Genesis Coupe drifting around a circuit, to the music of Smashing Pumpkins stars Billy Corgan and Jimmy Chamberlin.
The car is expertly piloted by ex-rally star and now drift-god Rhys Millen. These days Millen can normally be found in a US drift racing series driving a Pontiac GTO or a Red Bull Solstice GXP, but here he is seen at the helm of the upcoming rear-wheel drive Hyundai Genesis coupe.
The Genesis coupe (nothing to do with the front-wheel drive European Coupe) has been wowing most of the journos who have managed to get behind the wheel. But apparently, due to strict European crash regulations, at present there are no plans to bring the car to the UK.
It comes with a choice of a 2.0-litre four-cylinder turbo making 207bhp or a 299bhp 3.8-litre V6, with a six-speed manual and, as you'd expect for the American market, an automatic gearbox - albeit one that retains the full suite of six cogs.
The so-called '2010 Genesis Coupe' was released in Korea in late 2008, and is scheduled for US release in Spring 2009.
![](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 4 3"%3E%3C/svg%3E)
![](data:image/svg+xml,%3Csvg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 1 1"%3E%3C/svg%3E)