While there's been a predictable focus on the mainstream supercars for this year's Geneva show, it's always an important show for the tuners as well. After all, why have a regular supercars when you can pay extra for even more supercar?
That's always been the Gemballa approach, hasn't it? Take a Porsche, then give those willing even more of it. And it looks like business as usual for this new Avalanche, Gemballa's third such take on the 911 Turbo.
Firm details are limited at the moment; there are power and torque figures confirmed of 820hp and a "primal" 700lb ft but no word yet on how they were reached or what they can achieve. However Gemballa is says that the car "will set new worldwide standards for design and performance."
Certainly you can't imagine it will go unnoticed at the Palexpo, despite the calibre of cars that will also be there. That's all we'll say on the styling for now. But then if a standard 911 Turbo is a little too low-key...