Lotus has been pushing hard with the 'less is more' line on its latest crop of cars; its recent run of publicity films have followed the same mantra with plenty of flat out driving and engine noise to focus attention on the car.
This latest promo for the Elise Cup 250 Matt so enjoyed recently does suffer from a bit of arty nonsense at the start but it's thankfully out of the way quickly so we can appreciate a sense of why the Elise put such a big grin on our man's face. Whatever you think of the aero addenda the Elise has sprouted there's no doubt it looks good bouncing over kerbs and flinging up dust from big bites of apex on the Hethel test track. And, yes, we've been a little fixated on lightweight British sports cars already this week. One more can't do any harm!