Palmer has already said that the new vehicle, due to arrive in 2021, will be a rival for the Ferrari 488 GTB, the car he considers to be the benchmark in the sector.
Since day one, though, Aston Martin has built front-engined cars. It's as ingrained within the fibre of the brand as four-wheel drive is at Audi. To navigate the somewhat significant issue of not actually knowing how to build a mid-engined car, Aston Martin has been on an aggressive recruitment drive. It's been hiring left, right and centre (or should that be middle?) In fact, if you've spent any meaningful length of time developing such cars, there's a pretty good chance Palmer will be phoning you up sometime soon.
There have been plenty of behind the scenes appointments, too, all of which mean Aston Martin now has a wealth of mid-engined experience within its ranks. This tells us one very encouraging thing; Aston Martin is not moving into this sector lightly. I spoke recently to the marque's Chief Marketing Officer Simon Sproule, who pointed out that the high performance market is heading in only one direction. Wealthy performance car buyers, he says, increasingly want the harder-edged dynamics, exoticism and visual theatre of a mid-engined car.
There are no further details out there just yet. We don't know what the car's underpinnings will be - carbon fibre tub? - nor do we know how it'll be powered. Palmer has promised, though, that the car will not be styled so much by airflow as by the eye. It will bring beauty to the sector, apparently.
It's tremendous news, no doubt, but you can't help but wonder just how many £200,000 (or thereabouts) supercars the market can support. It's getting very crowded in there. The rich keep on getting richer, though, and Aston Martin certainly has the brand kudos to stand toe-to-toe with the established proponents of mid-engined architecture. Given that the car will be straying away from almost 110 years of Aston Martin heritage, perhaps it could be called the Vagabond.