Charge Holdings and TVR Automotive plan merger

Just when it seemed TVR was done, a new deal is on the table

By Matt Bird / Thursday, 13 November 2025 / Loading comments

For all the wrong reasons, it seems, TVR and the new Griffith has been away from the PH homepage for a long time. Now, however, there’s some good news to report, or certainly what seems like it. A company called Charge Holdings has agreed with TVR Automotive a ‘strategic framework for merger’. It would make TVR a subsidiary of Charge Holdings and, in theory, resurrect the Griffith project. Let’s see.

Charge Holdings can count a few brands under its umbrella, probably most notably for this venture Charge Cars. Back in 2018, when it was known as Charge Automotive, it unveiled an electric Mustang now known as the ‘67 that you may have seen whizz up the Goodwood hill. Which is another low volume, niche sports car of a kind, so Charge presumably brings some experience of that challenge to the TVR situation. And don’t worry, they aren’t planning an electric Griffith just yet; the intention is very much to deliver a combustion powered Griffith to those eager, willing, patient customers. But the idea of ‘expanding into electrified platforms in the future’ has been mooted already. May as well get both shocks out of the way in one.

There's not very much more to say for the moment than that. Charge Holdings CEO Paul Abercrombie said: “Charge Holdings’ mission is to bring together iconic performance brands and world-class manufacturing expertise. This strategic merger with TVR is set to unite heritage with innovation, creating a new leader in the low-volume luxury automotive sector. More details will be announced in early 2026.” Exciting times, it would seem. More news as we have it.