The announcement of another Morgan with three wheels was always going to be a big deal, thanks to the popularity of the old 3-Wheeler and the significance of the layout in Morgan history. Put it this way: there's a whole lot less to the back catalogue without the three-wheeled ones. Now we know the new one - note a 3-Wheeler name hasn't yet been confirmed - will make its debut on February 24th.
This is more than just a replacement for the old one, however. Morgan says the new three-wheeled model will introduce its "first new design language and product ethos since the launch of the Aero range", which was way back at the turn of the century. As is the way with these things, there isn't much to tell from this preview image; it still isn't likely to be confused for anything else but, even from a distance, the front end does look more modern than the old 3-Wheeler.
Rather pointedly, the cars are all slightly different - and that's because Morgan is very keen for us to understand that the new three-wheeled car will be Morgan's "most customisable car to date." Not surprising, really, given the array of liveries and decals found on the old 3-Wheeler. The uptake of personalisation options available on more expensive Morgans will surely have encouraged the move, too - if customers want it, Morgan will provide it.
As hinted at in the teaser shot, it's said that "several identities of the model" will be shown next month, each aiming to "highlight some of the personalities that have inspired its design, from bold, individual, and eccentric colours to fit-for-purpose adventure and motorsport-inspired mid-century racers." The different arrangement of lights and windshield appear to bear that out.
Morgan's Head of Design Jonathan Wells added: "The energy and imagination that the design and engineering teams have invested into creating the all-new three-wheeled model is incredible. I am confident that this will be apparent through the sheer quantity of options, quality, performance and attention to detail." With less than 30 days to go, expect the three-wheeled tease to continue right up until the 24th. And plenty of classifieds cruising, too...
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