Like a Royal wedding or a homegrown Wimbledon champ, a new Range Rover doesn't happen all that often - but is quite a big deal when it does. Well, it seems that way to us at least. In more than 50 years of Range Rovering, don't forget, there has only been four generations - the P38 arriving in 1994, the L322 in 2001 and the L405 in 2012 - so this really is a big moment.
The world has changed an awful lot in the past decade, not least as far as the luxury SUV is concerned. Back then, it was Range Rover or nothing, as the Rolls-Royce Cullinan, Bentley Bentayga, Aston Martin DBX and Maybach GLS simply didn't exist. As well as the 14 others we've probably forgotten. So the next Range Rover has quite the job on its hands...
Set to be revealed next week, this is the first official sneak peak of what comes next. The good news first: even in a blurry image of a car the same colour as its background, the new model is instantly recognisable as a Range Rover. Its makeover for the 2020s might be drastic underneath and inside (we'll find out soon enough), but - from the outside, at least - that familiar silhouette remains. Perhaps it's a little swoopier than before, the glasshouse narrower and the windscreen rake shallower, though it couldn't be anything but a Range. Which is a good thing. Say what you will about them, but Land Rover's flagships have typically been handsome cars, and there's reason to be encouraged here. Once you've stopped feeling dizzy...
As for the rest of the car, we're expecting the Range Rover to be underpinned by a new platform that will accommodate ICE, plug-in hybrid, and electric powertrains. The interior will be overhauled, too, with the latest infotainment technology. Pivi Pro, which premiered in the new Defender, has shown the advances made by Land Rover in that area over recent years. What should be coming, then, is an effortlessly suave and luxuriously appointed tech masterclass on four (very large) wheels - we'd expect nothing less.