The limited edition model (999 examples globally) unveiled at Geneva will be hand-built by JLR's Special Vehicle Operations, and marks the first time that the new division has endeavoured to remake a current Land Rover product in styling terms. Clearly the foundation is the Range Rover, although with the exception of the bonnet and lower tailgate all the Coupe's exterior panels are new, including the front and rear bumpers.
It's also the first one you can spec with 23-inch wheels, which rather gets to the meat of what the Coupe is all about. Inside, it has been taken "to a new level of luxury: accommodation comparable to private jets and yachts". What that means is that front seats adjust 20 ways, the back seats 10 ways, they all come clad in specially selected semi-aniline leather (from a single tannery) and feature bespoke foam and a unique graduated diamond quilt design. And they're surrounded by wood veneers, multiple 10- and 12-inch touchscreens, a standard panoramic roof and a 23-speaker Meridian sound system. And that's just for starters.
It also qualifies (very marginally) as the fastest full-size Range Rover ever. The Coupe gets the same 565hp 5.0-litre supercharged V8 as the SVAutobiography model, with the same eight-speed ZF 'box and is 8mm lower than a standard car thanks to a bespoke air suspension tune that's intended to make it 'more driver-focused'. It'll still tow 3.5 tonnes though, and wade through 900mm of standing water - it'll just do 165mph as well.
With the full suite of off-road conquering systems onboard (two-speed transfer box, active locking rear diff, Terrain Response 2 etc) expect the Coupe to be no less able than its five-door siblings either. You even get a five-year Care Package which includes servicing and maintenance. So it's just the small matter of that asking price; which is sufficient to buy his and hers Range Rover Sport SVRs - with enough change leftover for a Caterham Seven 310R. But who's counting, eh...