While the prospect of another performance SUV may not bring joy to your heart, the arrival of the first dedicated Cupra product in the UK is pretty significant news. It's promising 'Uniqueness, Sophistication and Performance', aiming to conquer a new group of enthusiasts with its wares and, you would have to assume, build on the favourable following the old SEAT Cupra products enjoyed on these shores.
The Cupra Ateca is a car that's been pretty well received in initial reviews, and now a UK price has been confirmed at £35,900. That's actually below estimates - which were nearer £40k - and will include a "high level of standard spec". As a result the only options available will be a panoramic roof, a towbar, a Comfort & Sound pack with BeatsAudio, an Advanced Driving Assistance Pack, and a Design Pack with 20-inch wheels (up from the standard 19) and Brembo brakes. That's it. The six colour choices - Energy Blue, Velvet Red, Nevada White, Magic Black, Rodium Grey and Brilliant Silver - are all no cost.
As for actually buying one, the Cupra Ateca is available to order now from all SEAT dealers. Beginning from the first quarter of next year, 25 Cupra specialists will be available to "offer a more tailored experience to Cupra customers." Expect the cars to arrive in the UK early in 2019.
Interestingly Cupra believes the Ateca is unique, suggesting "there is simply no other car like it available with such a competitive overall package". Certainly as far as SUVs go it's tricky to find 150mph, five-second-to-62mph alternatives at less than £40k, so if you know of any other then now's the time to shout. Finally, for those with more conventional tastes, it might be worth pointing out that the Leon Cupra ST is still available, offering all-wheel drive and the same powertrain for less money. It's quite good, too. PH verdict on the Ateca to follow soon!