Cupra Ateca price announced


While the prospect of another performance SUV may not bring joy to your heart, the arrival of the first dedicated Cupra product in the UK is pretty significant news. It's promising 'Uniqueness, Sophistication and Performance', aiming to conquer a new group of enthusiasts with its wares and, you would have to assume, build on the favourable following the old SEAT Cupra products enjoyed on these shores.

The Cupra Ateca is a car that's been pretty well received in initial reviews, and now a UK price has been confirmed at £35,900. That's actually below estimates - which were nearer £40k - and will include a "high level of standard spec". As a result the only options available will be a panoramic roof, a towbar, a Comfort & Sound pack with BeatsAudio, an Advanced Driving Assistance Pack, and a Design Pack with 20-inch wheels (up from the standard 19) and Brembo brakes. That's it. The six colour choices - Energy Blue, Velvet Red, Nevada White, Magic Black, Rodium Grey and Brilliant Silver - are all no cost.


As for actually buying one, the Cupra Ateca is available to order now from all SEAT dealers. Beginning from the first quarter of next year, 25 Cupra specialists will be available to "offer a more tailored experience to Cupra customers." Expect the cars to arrive in the UK early in 2019.

Interestingly Cupra believes the Ateca is unique, suggesting "there is simply no other car like it available with such a competitive overall package". Certainly as far as SUVs go it's tricky to find 150mph, five-second-to-62mph alternatives at less than £40k, so if you know of any other then now's the time to shout. Finally, for those with more conventional tastes, it might be worth pointing out that the Leon Cupra ST is still available, offering all-wheel drive and the same powertrain for less money. It's quite good, too. PH verdict on the Ateca to follow soon!   



P.H. O'meter

Join the PH rating wars with your marks out of 10 for the article (Your ratings will be shown in your profile if you have one!)

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rate this article

Comments (54) Join the discussion on the forum

  • Dale487 13 Oct 2018

    I’d like to see how this & the similarly sized but less powerful & £10k more expensive (plus more stingerly equipped) base Macan stack up - are you just paying the money for the Porsche badge or has your money gone into the chassis & calibration of the Macan?

  • Mintbird 13 Oct 2018

    Love it. a Tiguan SUV with a Golf R driveline for 35 grand.
    Im gonna order one of these!

    brilliant family hack!

  • FredClogs 13 Oct 2018

    Like all these Suvs they're not more practical as family cars than a big estate or a people carrier, getting 5 people in that with a dog won't be anymore practical than it would in a Focus. Big on outside small on inside.

    And as a drivers car it'll be massively compromised by the laws of physics.

    Silly, pointless, ineffective, a poor solution to an unneeded question.

    It'll probably sell very well.

  • Hub 13 Oct 2018

    The estate is a bit more subtle, less tacky and probably a better drive.... Still, remind me of this in a couple of years when I've given in to the SUV craze and have one of those on my drive!

  • nickfrog 13 Oct 2018

    FredClogs said:
    Like all these Suvs they're not more practical as family cars than a big estate or a people carrier, getting 5 people in that with a dog won't be anymore practical than it would in a Focus. Big on outside small on inside.

    And as a drivers car it'll be massively compromised by the laws of physics.

    Silly, pointless, ineffective, a poor solution to an unneeded question.
    I find the exact opposite. I prefer a SUV to an equivalent estate. Shorter so smaller footprint, easier to park in town, better visibility and access, more comfortable with longer travel and fat sidewalls on small 17s (brilliant for potholes). More practical for our needs with bikes in the car (a Golf estate wouldn't work nor my A4 Avant). Ours is 1,250kgs and returns 40mpg long term average although the estate would have bettered that a little. Ground clearance gives access to places where the estate would struggle but it's no offroader of course, particularly on road rubber.

    If I want a drivers car for my track days I wouldn't pick an estate either but for mere road use they cope admirably with the laws of physics.

    I have nothing against estates though, different cars for different needs. If they invented estates today I wouldn't say "Silly, pointless, ineffective, a poor solution to an unneeded question", I would say more choice is a good thing.



View all comments in the forums Make a comment